If you own a company in the benchmarking industry, you would do well to partner with benchmarking associations to strengthen your business expertise and success. Industry organizations bring together professionals with similar goals and challenges. Members of industry organizations come from all company divisions, but all share the same objective of expanding their knowledge.

Becoming a member of the right organization opens the door to a wealth of expertise. You will be exposed to many networking opportunities, information and resources. Additionally, professional benchmarking associations may also provide invaluable services that include new products, education opportunities and industry support. When looking for membership with a benchmark association, remember the following:

1. Make sure the association you're interested in is credible. Check the Better Business Bureau or other industry accreditations.

2. Most organizations charge fees for memberships, so make sure you’re getting your money’s worth before you pay.

3. Many professional benchmarking organizations don’t stipulate membership for certification.

Action Steps
The best contacts and resources to help you get it done

Become a member of an accredited benchmarking organization

Although many organizations offer information, tools and resources to non-members, you can benefit substantially from becoming a member. Membership opens the door to additional service, product and representation. Register as a business rather than as just an individual, if possible, so your employees can benefit from the membership.

I recommend: The Global Benchmarking Council offers networking opportunities and representation as part of its membership benefits package. APQC provides an extensive listing of benefits, including Consortium Study Findings, access to a Metric Database, Professional Development Discounts.

Take advantage of training and certification opportunities provided by a benchmark association

Progress stops for no one, and you need to advance as a professional by keeping your industry skills sharp and current. Take advantage of educational programs and tools to assist you and your employees in knowledge development and career advancement. Many organizations offer information on upcoming seminars, conferences, business development courses and other industry-related programs, in addition to industry certifications.

I recommend: The Global Benchmarking Group Europe and the International Regions Benchmarking Consortium both provide an events calendar for educational and networking opportunities.

Pick benchmark organizations with online resources and tools you can use

You can improve the efficiency and effectiveness of your business by picking an organization that offers online access to member tools and resources. Many organizations offer newsletters containing up-to-date industry news on industry issues and trends. Additionally, you have access to a job center, industry publications and industry mentors.

I recommend: The Florida Benchmarking Consortium offers a forum where you an share questions, concerns and ideas regarding benchmarking. The Benchmarking Network functions as both a telecommunications benchmarking organization and an HR benchmarking organization.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Networking is a great business tool. Make sure you're stocked with business cards so you can market yourself and your company the next time you meet with your benchmark association peers.