Management Courses

Guide to Executive Education

Learning and working go hand-in-hand in these quick-hit specialization courses
By Greg Brown

It's generally recognized that the market value of MBA programs has shrunk as more people have taken the degree. So the new growth market for b-schools has become executive education, a catch-all phrase for non-degree coursework aimed at sharpening managers' skills without distracting them from the actual job.

The definition is broad on purpose: Classes vary from single-day blasts to multi-month programs that technically culminate in an MBA if completed (known as an "executive" MBA, or EMBA). Some are mobile and global and even take place inside corporate corridors; some in more traditional classroom offerings. Even non-schools are bandying around the phrase in the drive to build their businesses.

Choosing an exec ed program can be tricky. It need not be: If the topic is central to your work and the academic is respected, it's likely well worth a few days out of the office.

Action Steps

The best contacts and resources to help you get it done

Start with the media rankings Business schools take issue with rankings, for many good reasons. And exec ed is such an apples and oranges product that actual rankings are rare. But there are several reasonably good lists out there to begin your search.

I recommend:  Business Week has an executive ed program page (way down on the right hand column of links), as do the Financial Times, the Economist, and the Wall Street Journal (subscription required). Professional magazines, too, like CFO, have their own recommendations for, say, finance executives. You'll find a convenient state-by-state breakdown at About.com

Check to make sure the program is quality Just about the toughest accreditation for business schools to complete is the Association to Advance Collegiate Schools of Business, AACSB. See if your target program is tracked by them before signing the check.

I recommend:  AACSB has a Knowledge Services division (aka the research department) which offers a schools seach page with detailed information on what each program provides. Accreditation matters: Intel recently decided to stop funding non-accredited business programs for its people.

If you have a school selected, find the class Courses that last a day or two go by quickly. It helps to settle on where you will realistically be taking the class and then find your subject matter.

I recommend:  The database Web site Management Courses seems to be chock full but searching is tricky. Best is to type in the school name ("Wharton" or "Harvard") and then submit.

Your best choice may not be a business school Increasingly, large trade groups with extensive and talented membership bases are offering what amounts to ad-hoc, non-academic executive training. It's worth a look.

I recommend:  The Society for Human Resource Management, for instance, has an exec ed program. HSM, a kind of über networking organization, has top executives and business authors offering master classes. FranklinCovey (yes, the "7 habits" guys) has onsite classes for managers. Even Disney is trying to peddle its brand as an educational opportunity.

Tips & Tactics

Helpful advice for making the most of this Guide

• Executive education is fast: a brain dump from a top academic, extremely focused and fast and made to be consumed and applied. Be ready for an intense experience.
• Be realistic about time/reward assumptions, since you'll get no degree to show off. Also, find a program close enough and relevant enough to your real problems on the job to hold your interest.
• Definitely, get your employer involved early. They might pay for some or all of the tuition. Your HR folks should have a good idea of what financial help is available. Chances are good there's budget but no one asks for it.