Map Data by Zip Code, County & More Sign Up Now for a 7-Day Free Trial!
www.PolicyMap.com/LosAngeles
Easy to use mapping software. Get current demographic reports.
www.sitesusa.com
Census data & updates, household spending, employees, segmentation.
www.pcensus.com
Register for Free Business Software Demos. Registration Required!
www.2020Software.com
Provider of summaries, in graphics and text, of the demographic characteristics of the US population, including marriage and family statistics, migration, education and mortality rates.
www.ameristat.org
First results of the 2000 Census provides resident population, apportionment, overseas population, state rankings, percentage change and maps from the US Census Bureau.
www.census.gov
The International Data Base (IDB) is a computerized data bank containing statistical tables of demographic, and socio-economic data for 227 countries and areas of the world.
www.census.gov
Offers interactive tools and access to maps from this bureau of the U.S. Department of Commerce, which is responsible for collecting data on the people and economy of the U.S.
www.census.gov
Directory of statistics compiled by the US Census Bureau on topics related to people, including population, income, housing, labor and education.
www.census.gov
Demography HomePage is part of an initiative to identify, document, and provide simple access to demographic information concerning The United States of America. This part describes CIESIN's data holdings and related information. This HomePage c...
www.ciesin.org
More than 70 agencies in the United States Federal Government produce statistics of interest to the public. The Federal Interagency Council on Statistical Policy maintains this site to provide easy access to the full range of statistics and info...
www.fedstats.gov
Issued quarterly by the Financial Management Service, contains a mix of narrative, tables, and charts on Treasury issues, Federal financial operations, international statistics, and special reports such as Liabilities and other Financial Commitm...
www.fms.treas.gov
Developer of CD-ROM direct marketing software which contains information on over 10 million U.S. companies and can be analyzed. The software runs on IBM PC-compatible systems. Products are sold to multiple industries. This company was capital...
www.imarketinc.com
Internet links provided by the University of Illinois Extension Urban Programs Resource Network include County and City Data Books, Population Studies Center, Demography and Population Studies.
www.urbanext.uiuc.edu
Interactive foreign exchange rate conversion on the Internet.
www.xe.net
Map Data by Zip Code, County & More Sign Up Now for a 7-Day Free Trial!
www.PolicyMap.com/LosAngeles
Easy to use mapping software. Get current demographic reports.
www.sitesusa.com
Run a profitable business by understanding the demographic information concerning your customers and competition as it relates to your product or service. You may sell a fantastic product, but if your intended customers are 18 to 25, and your product's packaging looks more mature or old-fashioned, you've missed the mark and lost sales.
After you perform demographic information searches, you can't just set the data aside; apply the results of your research. Using reliable demographic data, analysis and reports will boost your sales and help you prepare strategies for future products. Consider the benefits of demographic information to:
1. Gain intelligence on your competition and help you decide if there's room in the market for your product.
2. Analyze demographic radius reports to help determine the perfect physical location for your business.
3. Generate new leads on potential business customers and suppliers by highlighting existing manufacturers and top businesses in your region.
4. Take advantage of demographic information to study the characteristics of your available workforce pool.
Action Steps
The best contacts and resources to help you get it done
Enhance your B2B sales by using business demographics to make marketing and sales decisions
Find demographic information on businesses that helps you identify your competition and highlight potential customers.
I recommend: The U.S. Census Bureau surveys businesses every five years and creates both local and national reports, broken down by North American Industry Classification System (NAICS), annual payroll, sales and additional categories. Consider a subscription to SRC for at least four months to get detailed demographics information on your customers, potential business locations and full-blown market analysis tools that can help you grow your business to the next level.
Find demographic research providers online to enhance your B2C sales and marketing efforts
Take advantage of demographic information available online that you can purchase in the form of software, reports or subscriptions.
I recommend: Go to GeoLytics to purchase demographic software that will help you identify your typical customers and find the best location for your business. For a single source of a broad range of demographic information, go to ESRI where you can purchase single reports or a subscription for on-demand demographics radius reports; you'll gain access to marketing demographic information, financial demographic information, age demographics and housing profiles.
Use surveys for post-purchase demographic research
Learn about your customers by gathering demographics information through surveys. Encourage completion of surveys with small tokens of appreciation like coupons or nominal gifts.
I recommend: Contact Insights Research Group to learn how their SatisTrack service can help you gain valuable information about your customers through surveys; not only will you learn more about your customers' reactions to your products and their thoughts about potential products, but the company can also collect demographics information on people who buy your product. Register at SurveyZ.com for access to numerous surveys you can use or tailor to get exactly the information you need.
Find international demographic information providers
Expanding your customer base beyond our borders requires tons of research to ensure you zoom in on profitable population segments within the countries you want to reach.
I recommend: Find a list of statistical agencies (with links) around the globe at the U.S. Census Bureau website. Scroll down the page of the University of Michigan Documents Center and click on countries that interest you to find demographic statistics and reports to assist with international marketing strategies.
Tips & Tactics
Helpful advice for making the most of this Guide
- • Look for information provided in creative and visually aesthetic ways; then use that demographic information with charts, graphs and other visual displays for print or TV advertising, as part of your product packaging and in business presentations you give to potential clients, suppliers and other interested parties to boost your product's credibility.
- • Invest a little time in demographic research, and you can usually find valuable, free information on any state or local economic development website.


