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Guide to Competitive Intelligence Education and Training
Obtain competitive intelligence education and training to give your business the edge
Use your competitive intelligence training to improve your strategic planning process. Carefully monitor your competitors, and strategically make counterplans to your rivals' business plans. Look to observe the nature of the changes your competitors might make and their reaction to industry change. Then transfer that knowledge to the decisions that your organization makes.
To determine the best business intelligence education method for you:
1. Decide how far you want to pursue your business intelligence training. Do you want to earn a degree, competitive intelligence certification or simply learn a bit more on the subject?
2. Look at what your training budget is to determine how much you can afford to pay for your competitive intelligence classes or training.
3. Decide on the distance you are willing to travel to arrive at your competitive intelligence training program destination.
Action Steps
The best contacts and resources to help you get it done
Look to software to supplement your business intelligence education
Supplement your competitive intelligence training and application thorough competitive intelligence software.
I recommend:
Check out the award-winning Knowledge XChanger software from Comintell USA. Digimind helps you build your business intelligence education and tackle your competitive intelligence issues. Cipher Systems also offers award-winning competitive intelligence software. Factiva helps you organize business news and integrate intelligence on your competitors.
Find competitive intelligence training through webinars, seminars and more
Attend events, seminars and webinars for continued education in competitive intelligence.
I recommend:
Take a look at the public seminars offered by the Fuld-Gilad-Herring Academy of Competitive Intelligence. Attend events and webinars from the Society of Competitive Intelligence Professionals. Look to at the webinars offered by The Center for Business Intelligence.
Take competitive intelligence training through available courses and programs
Earn a competitive intelligence degree or obtain competitive intelligence certification through many available sources.
I recommend:
Pursue a masters degree from the Competitive Intelligence Center (CIC), part of Simmons College in Boston. There they offer courses for working professionals. Find competitive intelligence courses through George Dennis Associates. Earn a Bachelor of Art in Intelligence Studies or a Master of Science in Applied Intelligence from the Institute for Intelligence Studies at Mercyhurst College. Consider a Master of Science in Business Intelligence (MSBI) degree from the University of Denver.
Tips & Tactics
Helpful advice for making the most of this Guide- Use your business intelligence education to know who your true competitors are. Ask your clients who else they looked at when making a decision to join your company. Also consider partners, suppliers and major customers as potential future threats.
