Guide to Sports Industry Publications

Find the best sports industry publications delivering the latest sports industry news and information

By Christine Margiotta

1. Sports publications that offer great blanket industry information in a timely manner on a regular basis throughout the year.
2. Sports magazines that focus on the task of running a sports program or arena can help you more efficiently run your business.
3. Regularly updated sports journals that specialize in helping you with marketing your sports business are invaluable to your operation.
   

Action Steps
The best contacts and resources to help you get it done

Find sports publications that will provide an all-in-one industry resource

Sports business publications provide timely and valuable information for sports industry professionals running sports operations behind the scenes, no matter your experience level in the industry.

I recommend: SportsBusiness Journal is your go-to resource for all business aspects of the sports industry. In addition to the flagship, SportsBusiness produces other publications geared toward different sectors of the industry. AthleticBusiness is another full-service publication with blanket information on all aspects of the sports industry.

Focus in on sports publications that help your run your sports facility more efficiently

A number of sports journals discuss the day-to-day issues that can come up when managing a stadium or arena. This type of sports news benefits not only those who directly manage a stadium or other sports venue, but also executives and other sports professionals looking to get a more well-rounded view of their industry.

I recommend: Stadium & Arena Management Magazine is a sports industry magazine that is published bi-monthly for those looking for the latest news and trends in this aspect of the sports industry. Facility Manager is another great resource for insights into managing sports arenas.

Look to sports magazines that will help you market your team or recreation facility more effectively

Marketing is one of the most powerful and important aspects of the sports industry. The right marketing strategy can bring your sports franchise, service or venue to the forefront. Now you know why athletes routinely stump for products and causes; it's not just for those sweet endorsement deals!

I recommend: Team Marketing Report is a sports industry magazine that serves as an invaluable resource for sports marketing ideas. AthleticBusiness caters to not only sports professionals, but also those working in recreation and fitness. Inside Branded Entertainment focuses on marketing entertainment, including sports figures and events.

Helpful advice for making the most of this Guide

• •  Sports publications aren't just a source of industry information--they can be a source of new business. Peruse the publications above for advertising opportunities to help bring new attention to your operation.