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What WorksTM for Media & Entertainment

Guide author

Media Relations

 By Harry Hoover, Partner, My Creative Team
The Basics.
Media Relations is a Public Relations tactic that involves working directly with members of the news media in an attempt to garner editorial coverage. News coverage costs only our time to generate it and typically carries more credibility than advertising. There is no great mystery to good media relations. Anyone mastering some basic principles can become a good spokesman. Reporters are young, intelligent and have a ... Read more
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