Market Your Music to Labels and Publishers looking right now!
www.TAXI.com/SellSongs
Market Your Music Like The Pros. The Music Business Success Secret.
www.hijackingpublicity.com
Check Out Our Music Jobs Board & Set Up Email Alerts. Register Now!
UK.Music-Jobs.com
Win-E.Net provide business,finance, health,automotive and information.
www.Win-E.Net
Software for musicians and labels Start and run your label like a pro
www.MusicBusinessToolbox.com
Jerry Gladstone is the creator and CEO of American Royal Arts.
www.jerrygladstone.com
A music reference guide providing in-depth coverage of thousands of music industry contacts.
www.musicphonebook.com
We provide free, unlimited access to our extensive music industry database, with information on CD manufacturing, CD mastering, radio promotion, entertainment lawyers, and so much more.
www.recordlabelresource.com
A performing rights organization with headquarters in Nashville and offices in New York, Los Angeles, Atlanta, Miami and London.
sesac.com
Offers sheet music, software, strings, effects, microphones, cables, drumsticks, cymbals, tuners, metronomes, and harmonicas for musicians.
www.sheetmusicplus.com
Media conglomerate Sony's music division, the company is engaged in the representation of musical artists and the production, distribution, marketing and sales of recorded music through a number of subsidiary divisions worldwide.
www.sonymusic.com
Independent music provider, concentrating on soundware on CD and CD-ROM. Downloadable sounds and music software available for musicians and producers.
www.soundsonline.com
New music delivered right to your inbox. Discover great new music by signing up for our free weekly newsletter.
www.spooonful.com
Get your music to the right people with TAXI: The Independent A&R Vehicle that connects unsigned artists, bands and songwriters with major record labels, publishers, and film & TV music supervisors.
www.taxi.com
Welsh Music Foundation is the first port of call for individuals, Small Businesses and Start-Ups who need information on the music industry in Wales.
www.welshmusicfoundation.com
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Music is a great way to target certain sets of consumers for your business. You can use music business sponsorship of concert events and artists to increase the brand awareness of a product or service. There’s also the impact music can make in corporate commercials on the Internet, television and radio. If you don't want to use music in company advertisements, there’s always the ability of the industry to help create a jingle for your business. Either way, making the most of music and what the music industry has to offer, can have a positive affect on your marketing efforts.
The application of music in the business world has a long history of changing the way consumers perceive or remember a company. With the proper implementation, music can increase sales while remaining relatively cost effective. Some marketing music even went on to become music industry chart hits. Before integrating music into your ad campaign, learn how making the most of music can help your business by utilizing some of the following advice:
1. Contact music and songwriters' associations for available artists.
2. Understand the music industry information as it relates to using music in business advertisements.
3. Obtain musical industry sponsorship information.
Action Steps
The best contacts and resources to help you get it done
Speak to the music industry info associations and agencies
Music is just one aspect of business marketing, but it can be a driving factor. To create an effective campaign with music requires picking the right song at the right price. It's not necessary to break the advertising bank for the right song. In fact, there's an increasing trend on the national level of choosing unknown bands for major corporate marketing campaigns.
I recommend: Contact the Harry Fox Agency for information on the rates of its artists. Find information on local artist associations at Songwriter Universe. These links may lead you to the music industry contacts you need to use music to your advantage.
Examine the process of using licensed music and entertainment
Navigating the landscape of music licensing can be a bit difficult if you don't fully comprehend the process. Nevertheless, if your company can master the process, it can boost the advertising revenue and increase brand awareness within your given industry.
I recommend: Scrutinize the music-licensing tutorial at Proscenia Interactive. Utilize the licensing utilities available at Broadcast Music (BMI) to maximize the use of music for your business.
Find a music sponsorship opportunity where making the most of music can really pay off
Besides using traditional music in your company's advertisements, there are sponsorship and jingle opportunities available in the industry. These options allow for more control over the company image. You can choose the type of events to sponsor and a jingle that won't overshadow your service or product.
I recommend: Use the sponsorship application at SponsorAnything.com to find music sponsorship opportunities. Contact Creative Mills Productions for any of your jingle creation needs.
Tips & Tactics
Helpful advice for making the most of this Guide
- • Music companies aren't the only traditional outlets for the music industry. Through the Internet and the local music scene, a company can find sponsorship and music opportunities closer to home. The large industry musical companies do allow for easier access to widely recognized music, but that often comes with a high price tag.
Music is a very big business. The music industry employs millions and covers many genres. The extent of this industry goes well beyond music industry professionals, as there are just as many non-music businesses that access music industry resources to meet the demands of their own business' daily operations as there are music-based companies.
Whether you need to find music companies for background music or for entertainment purposes, there are a wide variety of music companies to fit your needs. Keep the following in mind when searching for music industry resources for your business:
1. Musical companies can provide background music for your business' media projects and presentations.
2. Music industry information technology can be used to provide musical entertainment for corporate events.
3. Companies can use the music industry to create jingles or theme music to accompany their advertisements.
Action Steps
The best contacts and resources to help you get it done
Choose music industry resources to create background music for your business
Many businesses choose to set a mood in their business through a programmed music industry service.
I recommend: Muzak has over 80 different programs to choose from. They also provide personalized access to music and entertainment through a custom sound system consultation and installation service. Sirius satellite radio gives business owners the opportunity to install the service themselves. They offer 67 channels of music and entertainment with no commercials.
Find music and entertainment for event planning
Almost every business or personal event requires music of some sort. Wedding planners and convention organizers all use music industry resources to find music companies that will provide this service.
I recommend: Gigmasters has a nationwide pool of talent that can provide music and entertainment from weddings and parties to conventions and corporate events. A wide array of talent can be found for your business, including bands, DJs and solo artists. At DJDreams.com use a locater service to find reputable DJ music companies in your area who will provide diversified entertainment for your next corporate event.
Create jingles or theme music with music industry contacts
Finding the perfect jingle or theme music for your company's advertising needs can make your business more memorable to potential customers. This gives your business a sound to go with your look by linking music and entertainment.
I recommend: DSV Media creates original musical jingles for businesses, offers fast turnarounds and guarantees your satisfaction. Music industry resources like Creative Mills Productions specialize in commercial jingles that create successful music imaging for special projects. BoomSonicBranding is another resource you can use to craft jingles that reflect your brand and company's personality and style.
Tips & Tactics
Helpful advice for making the most of this Guide
- • There are strict guidelines in the music industry to protect the interests of the music and entertainment artists. The American Society of Composers, Authors and Publishers (ASCAP) protects copyrights of music by monitoring public play. By using professional music companies you can be assured that the music is used with permission, all royalties have been honored and your company will not be fined for infringement.
The music industry went from a small set of large companies owning and distributing the content, to a wide-ranging electronic distribution system where industry rules no longer apply. When the first songs became available for free and as a mostly illegal download, the industry changed in a profound way. Now a person on a single computer could share a song, album or thousand of songs to anyone with an Internet connection. This changed the way people transacted music and the control the music industry had on its product.
With all these changes happening so quickly, music industry information technology had to adapt. The biggest music companies now make most all of their music available for download for a price. Probably the biggest benefactors from this change are the struggling bands within the industry. Now a band, writer or singer doesn't need to rely on traditional distribution channels and can distribute their music through web sharing software or websites. To understand how the industry works, here are few things to consider:
1. Join an association to access music industry resources.
2. Understand how music industry regulations work.
3. Contact the music entertainment business leaders.
Action Steps
The best contacts and resources to help you get it done
Enroll in a music industry association to get a music industry overview
Music industry associations are as varied as music itself. Each type of music has its own group, which bonds its members together. For example, you have the gospel, country music, western, and bluegrass associations, just to name a few. Therefore, which one you join will depend on the type of music your business interest lie. However, a few cover the industry on a broader basis.
I recommend: Contact the Americana Music Association, which promotes music through marketing and technology. Join the National Music Publishers’ Association, which offers music publishers property protection, promotion and marketing services.
Know the current musical industry regulations for the best overview
There is really no central agency that governs the music industry. The closest to a central source of this regulation is the Recording Industry Association of America or RIAA. The RIAA doesn't speak for all artists within the industry, which is why they aren't considered the main regulatory agency. The RIAA mainly enforces its rules through the use of lawsuits.
I recommend: Examine the information at the Recording Industry Association of America website for updates on the business. Join the American Society of Composers, Authors and Publishers if you want to understand the composer side of the music business. Visit the United States Patent and Trademark Office website for the copyright registration information in the music industry and how musicians can protect their work.
Examine the websites of the music industry leaders
While it's true that the music industry power base is more diffused, there are still only a few large companies within the business as it was in the past. However, the difference is that these companies' control on the industry lessens as times passes.
I recommend: View the latest music industry information available at Universal Music Group. Speak to a representative from Sony BMG Music Entertainment for music industry contacts and more music industry overview information.
Tips & Tactics
Helpful advice for making the most of this Guide
- • Be sure to keep track of the digital side of the music industry. The basic way the industry does things is changing due to the Internet downloading of music. Some of this downloading is legal, but the fight for the music industry against illegal downloads continues. Whatever happens in this battle, the music companies will most likely have a different business model because of this battle.
There are numerous reasons why your business may need to use music. You may want music to provide a relaxing, homey atmosphere in the waiting area or use it for customers who are holding on the phone. In any case, you must be aware of certain laws and key terms. Not only will this help you to avoid licensing conflicts, it will also help you to understand the agreements you make with artists and others in the music industry.
Action Steps
The best contacts and resources to help you get it done
Music licensing
Music licensing is necessary to ensure that you comply with copyright laws. Anytime you play music in conjunction with your business, whether it is 'on-hold' music played for customers on the phone or waiting room tunes, you must obtain a license. However, there are exceptions to this rule that your business must navigate through in order to ensure compliance with the laws.
I recommend: The University of Washington website offers information about various types of licenses. The information includes licensing for sheet music as well as recorded and performed music.
Music sponsorship
A music sponsorship is a business agreement between a company and a musician or band. The business pledges a certain amount of money to the band. In exchange, the business receives advertising at the musician's gigs and, in some cases, jingles or songs about the business.
I recommend: FindaSponsor.com offers information on how music sponsorships benefit bands and businesses.
Jingle
A jingle is a short, catchy song about a product or service. The purpose of a jingle is to make it easy for the reader to remember your company.
I recommend: MoneyinMusic.com offers an explanation of music and advertising jingles.
Recording Industry Association of America
There isn't a central agency that governs music. However, the Recording Industry Association of America (RIAA) is a trade organization that represents over 85% of legitimate musicians. This organization tries to help businesses and musicians determine the line between the First Amendment and copyright law.
I recommend: The Recording Industry Association of America website offers information about the services it provides.
Genre
A music genre is a style of music. Country, bluegrass, classical, rap and rock are all genres. Determining the genre that best fits your business is the first step in deciding how to develop your music campaign.
I recommend: TheFreeDictionary.com offers information about music genres, including an overview of some of the most popular genres.
Public performance
When you play music in a public place, you may be hosting a public performance of the music. If this is the case, you are required to obtain a license. However, there are some public performances, such as one-on-one teaching sessions or listening to music with a group of friends in your home, which aren't held to licensing laws. These are called private use sessions.
I recommend: The American Society for Composers, Authors and Publishers offers information about how to distinguish public performances from private use.
