In the music industry, you have one target: music sales leads. You can't sell your product if you don't have people to buy it. Although the music industry is huge, businesses large and small are relying on music industry sales lead lists to help them reach their potential clients.

Since websites geared toward leads in the music industry are scarce, you will probably need to use a general website to create target music sales leads. The other option you have is to set up an advertising campaign that allows music leads to contact you.

Things to remember when finding music sales leads include:

1. Knowing how you want to reach your potential clients and making sure the music sales lists that you purchase have this information available.

2. Looking for trial periods, refunds or guarantees on websites. These allow you to view music industry sales leads without fear of losing a lot of money.

3. If you are going to let potential music sales leads come to you, make sure you have a fabulous, up-to-date website that will impress potential clients.

Action Steps
The best contacts and resources to help you get it done

Finding sales leads for musicians

If you are a musician, you need to sell your work to businesses. Look for a music sales lead list that targets specific businesses that are looking for the types of talent you provide. Have all of your marketing tools ready to go, so that when you find your music business leads, you can provide your potential client with everything they need.

I recommend: ThatLead offers a useful handbook with over 3000 music executive listings. TalentBox.com offers a chance to list yourself on their website. idEXEC offers a free trial membership that allows you access to their database. This company specializes in locating executives and providing you with their job descriptions. Also check out Jigsaw, Data Depot and TAXI.

Find music leads

Whether you need to purchase music for your business or sell your product(s) to a business, you need to compile a music leads list that will produce a large number of clients. Don't overlook general websites that target music sales leads. These can be very beneficial when trying to market to a large demographic.

I recommend: The Agency Group is a booking agency with 50 agents and over 1000 artists. Salesgenie.com allows you to tailor your music lead list. You complete their forms with your specific criteria, and they will provide you with a list of potential music sales leads. They do offer a set number of free leads, but otherwise you will need to subscribe on a yearly basis. GoLeads provides information about businesses and consumers and only requires monthly subscriptions, but it does not offer any extra incentives. Century List Services (CLS) provides business, consumer and specialty lists.

Tap associations for possible music sales leads

There are numerous trade associations that may be good targets for finding sales leads, and also for keeping abreast of general music industry news and trends.

I recommend: Check out the National Music Publishers Association, the International Entertainment Buyers Association, the Recording Industry Association of America, and the Digital Media Association.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Once you have targeted music sales leads, follow up with each and every potential client. Don't forget to contact the ones that became clients too. This lets people who may be interested know that you are serious about doing business with them. It also lets your current clients know that you still care about their needs.
• •  If your company really only needs to contact big businesses, then don't waste the money or time with music lead lists for consumers. Focus only on websites that offer music business leads.
• •  If the targeted sales leads for music that you purchase are not benefiting your company, contact the supplier of the music sales lists. Some companies guarantee their products or may even refund your money if a certain number of leads are not downloaded.
• •  Don't forget music industry trade shows and conventions; these can be valuable sources of leads as well.