In September, 2008, The Wall Street Journal launches its first official magazine, titled Pursuits. The Wall Street Journal magazine is a takeoff from the Pursuits section of The Wall Street Journal newspaper and will feature and focus on luxury lifestyles and accommodations as well as philanthropic topics and arts interests.

If you are a business owner looking for a new market in which to advertise your luxury items, you’ve found a new niche. WSJ magazine will cater to a wealthy and influential audience. Although this may be an expensive undertaking, chances are it’s worth your while. Here’s why:

1. The Wall Street journal Magazine will cater to an international audience, as the WSJ has affiliate papers in Asia and Europe.

2. The Wall Street Journal has a worldwide circulation rate of over two million. Since the first issue of Pursuits will be included with the paper, it will reach a considerable amount of people quickly.

3. The Wall Street Journal will focus on its affluent readers, those who are capable of purchasing luxury items.

Action Steps
The best contacts and resources to help you get it done

Decide if The Wall Street Journal Magazine will have the right clientele for your product

WSJ will focus on a specific audience. Look through the WSJ homepage and read a few articles. Persons buying the WSJ subscription are likely to be interested in finance, investing and business news.

I recommend: Check out The Wall Street Journal homepage at Dow Jones & Company. If you decide WSJ is not the right audience, try a publication that focuses more on the middle-income consumer in the U.S. such as U.S News and World Report.

Subscribe to WSJ online or WSJ in print to read the Pursuits section

You can subscribe to either The Wall Street Journal newspaper or The Wall Street Journal online. Both will feature the first issue of Pursuits in September, 2008.

I recommend: Check out the Wall Street Journal subscription page at Dow Jones & Company. Also, try investigating and researching information on the upcoming magazine. The New York Times covers these types of business developments.

Contact The Wall Street Journal magazine about possible advertising opportunities

Pursuits, The Wall Street Journal business magazine, will debut in September 2008.

I recommend: Check out the advertising page at Dow Jones & Company. This will also likely be a good place to investigate the price of The Wall Street Journal magazine advertising. It may be a good idea to also price advertising opportunities with other magazines. Rich Guy features a similar clientele to WSJ online but has a smaller market distribution.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Try purchasing several magazines off the counter and compare the advertisements listed in each in terms of their market and target audience. If you feel your product could be listed in another target market, investigate advertising prices for that one. The Wall Street magazine will likely be an expensive place to advertise, so make sure it's the right niche for you.