Petersen Companies, Inc.

The Petersen Companies, Inc. is a multi-media marketing solutions and brand development company which publishes and markets magazines. The company is organized into seven publishing groups which are automotive performance, motor trend, youth, outdoor, photo/marine, motorcycle/bicycle and sport. The magazines sold in international markets include Motor Trend, Teen and Hot Rod. During the year 1997, the company acquired a magazine publisher and three auto-related associations. Advertising accounted for 60% of 1997 revenues; subscription, 19%; newsstand, 18% and other, 3%.