Playboy Enterprises Inc. - PLA A- Profile

Playboy Enterprises, Inc.. The Group's principal activity is to develop & distribute multi media lifestyle entertainment for adult audiences. The Group operates in three segments. The Entertainment segment develops, produces and distributes a wide range of adult television programming through domestic, international and worldwide home video markets. Publishing segment includes the publication of Playboy magazine and other domestic publishing businesses including special editions, books and calendars. The Licensing segment includes the licensing of consumer products, Playboy branded retail stores and location based entertainment destinations. The trademarks of the Group are Playboy, the Rabbit Head Design, Playmate and Spice. Entertainment accounted for 61% of 2006 revenues; Publishing, 29% and Licensing, 10%