Take advantage of the reach of major daily CT newspapers These newspapers are frequently known as 'state' papers because their coverage includes the entire state. A metropolitan paper may have bureaus in other cities and can provide a great depth of information because of their large staffs and many resources. State papers also usually have the most comprehensive CT obituaries. Because of their statewide circulation, major metro daily newspapers offer an opportunity to advertise your business to the largest audience.

I recommend:  The Hartford Courant is one of the largest newspapers in Connecticut. The Connecticut Post newspaper is in Bridgeport and is another major Connecticut newspaper.

Use smaller daily and non-daily Connecticut newspapers A daily or weekly Connecticut local newspaper will focus on local news such as church events and Little League scores that a publication with a larger Connecticut newspaper circulation tends to ignore. Reach a local audience by advertising in a daily or non-daily publication, or buy and sell used office equipment through their classifieds.

I recommend:  The Press in Bristol is a mid-size daily paper that focuses on community information. Shore Publishing produces several weekly newspapers, including the Madison Source in Connecticut.

Target your advertising in specialty Connecticut newspapers Most major cities have some type of entertainment newspaper, business journal or other niche publication that caters to a specific interest. These papers also may have blogs that can give a personal view of life in that community. If you're looking to increase your business network or promote your business to a specific group of readers, a niche publication may be the approach you need.

I recommend:  The Hartford Business Journal reports on business events in Connecticut. The Hartford Advocate covers the arts, entertainment and other news.