Take advantage of the reach of major daily KY newspapers These newspapers are frequently known as 'state' papers because their coverage includes the entire state. A metropolitan paper may have bureaus in other cities and can provide a great depth of information because of their large staffs and many resources. State papers also usually have the most comprehensive KY obituaries. Because of their statewide circulation, major metro daily newspapers offer an opportunity to advertise your business to the largest audience.

I recommend:  The Courier-Journal is the Louisville, Kentucky newspaper and one of the leading dailies in the state. The Herald-Leader is the Lexington, Kentucky newspaper and another metro daily with a large circulation.

Use smaller daily and non-daily Kentucky newspapers Daily and weekly newspapers in smaller communities focus on local news such as church events and Little League scores that a publication with a larger Kentucky newspaper circulation tends to ignore. Reach a local audience by advertising in a daily or non-daily publication, or buy and sell used office equipment through their classifieds.

I recommend:  The Daily News, a mid-size daily, is the Bowling Green, Kentucky newspaper and focuses on community information. The Cumberland County News keeps the residents of Burkesville informed on local events on a weekly basis.

Target your advertising in specialty Kentucky newspapers Most major cities have some type of entertainment newspaper, business journal or other niche publication that caters to a specific interest. These papers also may have blogs that can give a personal view of life in that community. If you're looking to increase your business network or promote your business to a specific group of readers, a niche publication may be the approach you need.

I recommend:  Business First reports on business events in Louisville. The Ace Weekly covers the arts, independent news and other events in Lexington.