Missouri newspapers are an effective means of obtaining current news and other information for your business. They are packed with information on real estate and can provide insight into the attitude of Missouri residents toward your business and the market for your products and services.

Newspapers in Missouri also represent an opportunity to announce any news related to the move or establishment of your business, or new products you might be introducing. Benefit from this by advertising with display ads or in the classified section, or give an interview to a local business reporter. Specialty, or niche, publications also allow you to promote your business to a focused audience.

MO newspapers will almost certainly have a website. You can do the following with Missouri newspapers online:

1. Research real estate listings in different areas of Missouri to find the best location for your business.

2. Use the search features on the website of a Missouri newspaper to display all of the articles on a particular event in chronological order so you can track the story as it unfolds.

3. Get informed on current events from many different cities without a subscription. Most newspaper websites offer free registration.

Action Steps
The best contacts and resources to help you get it done

Take advantage of the reach of major daily MO newspapers

These newspapers are frequently known as 'state' papers because their coverage includes the entire state. A metropolitan paper may have bureaus in other cities and can provide a great depth of information because of their large staffs and many resources. State papers also usually have the most comprehensive MO obituaries. Because of their statewide circulation, major metro daily newspapers offer an opportunity to advertise your business to the largest audience.

I recommend: The St. Louis Post-Dispatch is one of the leading metro newspapers in the country. The Star is the Kansas City, Missouri newspaper and is another metro daily with a large circulation.

Use smaller daily and non-daily Missouri newspapers

Daily and weekly newspapers in smaller communities focus on local news such as church events and Little League scores that a publication with a larger Missouri newspaper circulation tends to ignore. Reach a local audience by advertising in a daily or non-daily publication, or buy and sell used office equipment through their classifieds.

I recommend: The News Tribune is the Jefferson City, Missouri newspaper and covers western Missouri on a daily basis. The Herald-Free Press keeps the residents of Bolivar informed on local events on a twice-weekly basis.

Target your advertising in specialty Missouri newspapers

Most major cities have some type of entertainment newspaper, business journal or other niche publication that caters to a specific interest. These papers also may have blogs that can give a personal view of life in that community. If you're looking to increase your business network or promote your business to a specific group of readers, a niche publication may be the approach you need.

I recommend: The Business Journal is a Springfield, Missouri newspaper that reports on business events. The American covers the arts, independent news and other events in St. Louis.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Consider the advertising rates Missouri newspapers charge for advertising a small business. The ad rates are usually less at a smaller, local newspaper than for a metropolitan paper and your audience is more likely to live near your business location.