Take advantage of the reach of major Nebraska daily newspapers These newspapers are frequently known as 'state' papers because their coverage includes the entire state. A metropolitan paper may have bureaus in other cities and can provide a great depth of information because of their large staffs and many resources. State papers also usually have the most comprehensive NE obituaries. Because of their statewide circulation, major metro daily newspapers offer an opportunity to advertise your business to the largest audience.

I recommend:  The World-Herald is the Omaha, Nebraska newspaper and one of the largest in the state. The Journal Star is in Lincoln and is another major Nebraska newspaper.

Use smaller daily and non-daily local Nebraska newspapers Daily and weekly newspapers in smaller communities focus on local news such as church events and Little League scores that will not appear in large Nebraska newspapers. Daily newspapers with a smaller circulation reach a local audience by advertising in a daily or non-daily publication, or buy and sell used office equipment through their classifieds.

I recommend:  The Hub in Kearney is a mid-size daily paper that focuses on community information. The News-Register keeps the residents of Aurora informed on local events on a weekly basis.

Target your advertising in specialty NE newspapers Most major cities have some type of entertainment newspaper, business journal or other niche publication that caters to a specific interest. Blogs can give a personal view of life in that community and often appear in local newspapers. Nebraska advertisers can increase their business network or promote their business to a specific group of readers, a niche publication may be the approach you need.

I recommend:  The Midlands Business Journal reports on business events in the state. The Omaha Weekly Reader is an alternative newspaper in Omaha.