Nevada Newspapers

Take advantage of the reach of major daily NV newspapers These newspapers are frequently known as 'state' papers because their coverage includes the entire state. A metropolitan paper may have bureaus in other cities and can provide a great depth of information because of their large staffs and many resources. State papers also usually have the most comprehensive NV obituaries. Because of their statewide circulation, major metro daily newspapers offer an opportunity to advertise your business to the largest audience.

I recommend:  The Review-Journal is the Las Vegas, Nevada newspaper and one of the top dailies in the state. The Reno Gazette Journal is another major Nevada newspaper.

Use smaller daily and non-daily Nevada newspapers A daily or weekly Nevada local newspaper will focus on local news such as church events and Little League scores that a publication with a larger Nevada newspaper circulation tends to ignore. Reach a local audience by advertising in a daily or non-daily publication, or buy and sell used office equipment through their classifieds.

I recommend:  The Free Press in Elko is a mid-size daily paper that focuses on community information. The Valley Times keeps the residents of Pahrump informed on local events on a twice-weekly basis.

Target your advertising in specialty Nevada newspapers Most major cities have some type of entertainment newspaper, business journal or other niche publication that caters to a specific interest. These papers also may have blogs that can give a personal view of life in that community. If you're looking to increase your business network or promote your business to a specific group of readers, a niche publication may be the approach you need.

I recommend:  The Business Press reports on business events in Las Vegas. The City Life covers the arts, independent news and other events in Las Vegas.