Take advantage of the reach of major daily RI newspapers These newspapers are frequently known as 'state' papers because their coverage includes the entire state. A metropolitan paper may have bureaus in other cities and can provide a great depth of information because of their large staffs and many resources. State papers also usually have the most comprehensive RI obituaries. Because of their statewide circulation, major metro daily newspapers offer an opportunity to advertise your business to the largest audience.

I recommend:  The Journal-Bulletin is the Providence, Rhode Island newspaper and one of the leading dailies in the state. The Woonsocket Call is another Rhode Island newspaper that has a large circulation.

Use smaller daily and non-daily Rhode Island newspapers Daily and weekly newspapers in smaller communities focus on local news such as church events and Little League scores that a publication with a larger Rhode Island newspaper circulation tends to ignore. Reach a local audience by advertising in a daily or non-daily publication, or buy and sell used office equipment through their classifieds.

I recommend:  The Times in Pawtucket is a mid-size daily paper that focuses on community information. The Barrington Times keeps residents informed on local events on a weekly basis.

Target your advertising in specialty newspapers in Rhode Island Most major cities have some type of entertainment newspaper, business journal or other niche publication that caters to a specific interest. These papers also may have blogs that can give a personal view of life in that community. If you're looking to increase your business network or promote your business to a specific group of readers, a niche publication may be the approach you need.

I recommend:  The Business News reports on business events in Providence. The Best Read Guide is a Newport, Rhode Island newspaper that covers the arts, independent news and other events.