South Dakota newspapers are an effective means of obtaining current news and other information for your business. They are packed with information on real estate and can provide insight into the attitude of South Dakota residents toward your business and the market for your products and services.

Newspapers in SD also represent an opportunity to announce any news related to the move or establishment of your business, or new products you might be introducing. Benefit from this by advertising with display ads or in the classified section, or give an interview to a local business reporter. Specialty, or niche, publications also allow you to promote your business to a focused audience.

An SD newspaper will almost certainly have a website. You can do the following with South Dakota newspapers online:

1. Research real estate listings in different areas of South Dakota to find the best location for your business.

2. Use the search features on the website of a South Dakota newspaper to display all of the articles on a particular event in chronological order so you can track the story as it unfolds.

3. Get informed on current events from many different cities without a subscription. Most newspaper websites offer free registration.

Action Steps
The best contacts and resources to help you get it done

Take advantage of the reach of major daily SD newspapers

These newspapers are frequently known as 'state' papers because their coverage includes the entire state. A metropolitan paper may have bureaus in other cities and can provide a great depth of information because of their large staffs and many resources. State papers also usually have the most comprehensive SD obituaries. Because of their statewide circulation, major metro daily newspapers offer an opportunity to advertise your business to the largest audience.

I recommend: The Journal is the largest of the Rapid City newspapers and one of the top daily newspapers in the state. The Capital Journal is in Pierre and is another major South Dakota newspaper.

Use smaller daily and non-daily South Dakota newspapers

Daily and weekly newspapers in smaller communities focus on local news such as church events and Little League scores that a publication with a larger South Dakota newspaper circulation tends to ignore. Reach a local audience by advertising in a daily or non-daily publication, or buy and sell used office equipment through their classifieds.

I recommend: The Argus Leader in Sioux Falls is a mid-size daily paper that focuses on community information. The Independent keeps the residents of Lennox informed on local events on a weekly basis.

Target your advertising in a specialty newspaper in SD

Most major cities have some type of entertainment newspaper, business journal or other niche publication that caters to a specific interest. These papers also may have blogs that can give a personal view of life in that community. If you're looking to increase your business network or promote your business to a specific group of readers, a niche publication may be the approach you need.

I recommend: The Sioux Falls Business Journal covers business in Sioux Falls and around the state. Despite its name, the Tri-State Neighbor covers farm news in South Dakota, Minnesota, Iowa and Nebraska.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Read a local business journal for news that may be directly pertinent to your business. These types of newspapers in South Dakota contain news on business mergers and acquisitions, marketing trends and stock prices. You can also use the resources in business journals to find sales leads.