Vermont newspapers are an effective means of obtaining current news and other information for your business. They are packed with information on real estate and can provide insight into the attitude of Vermont residents toward your business and the market for your products and services.

Newspapers in VT also represent an opportunity to announce any news related to the move or establishment of your business, or new products you might be introducing. Benefit from this by advertising with display ads or in the classified section, or give an interview to a local business reporter. Specialty, or niche, publications also allow you to promote your business to a focused audience.

VT newspapers will almost certainly have a website. You can do the following with Vermont online newspapers:

1. Research real estate listings in different areas of Vermont to find the best location for your business.

2. Use the search features on the website of a Vermont newspaper to display all of the articles on a particular event in chronological order so you can track the story as it unfolds.

3. Get informed on current events from many different cities without a subscription. Most newspaper websites offer free registration.

Action Steps
The best contacts and resources to help you get it done

Take advantage of the reach of major daily VT newspapers

These newspapers are frequently known as 'state' papers because their coverage includes the entire state. A metropolitan paper may have bureaus in other cities and can provide a great depth of information because of their large staffs and many resources. State papers also usually have the most comprehensive VT obituaries. Because of their statewide circulation, major metro daily newspapers offer an opportunity to advertise your business to the largest audience.

I recommend: The Free Press is the Burlington, Vermont newspaper; The Herald is the Rutland, Vermont newspaper. Both are among the leading daily newspapers in the state.

Use smaller daily and non-daily Vermont newspapers

Daily and weekly newspapers in smaller communities focus on local news such as church events and Little League scores that a publication with a larger Vermont newspaper circulation tends to ignore. Reach a local audience by advertising in a daily or non-daily publication, or buy and sell used office equipment through their classifieds.

I recommend: The Banner, a mid-size daily, is the Bennington, Vermont newspaper and focuses on community information. The World keeps the residents of Washington and north-central Orange counties informed on local events on a weekly basis.

Target your advertising in specialty Vermont newspapers

Most major cities have some type of entertainment newspaper, business journal or other niche publication that caters to a specific interest. These papers also may have blogs that can give a personal view of life in that community. If you're looking to increase your business network or promote your business to a specific group of readers, a niche publication may be the approach you need.

I recommend: The Campus reports on student events at Middlebury College. The Rutland Business Journal covers news of business in Rutland and around the state.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Consider the advertising rates Vermont newspapers charge for advertising a small business. The ad rates are usually less at a smaller, local newspaper than for a metropolitan paper and your audience is more likely to live near your business location.