Market research for newspapers includes the latest information on editorial changes, advertising demands and circulation challenges. Newspaper publishing is always evolving and requires constant analysis. It's vital to keep up with the latest trends, forecasts and predictions with accurate newspaper industry market research.

Research the newspaper market if you are a prospective advertiser or looking to enter the publishing field. Whatever your business decisions, market research on the newspaper industry can help you compete. Here's what you can expect from newspaper market research:

1. A forecast of trends for advertisers that analyzes reach and retention.
2. An analysis of past statistics and trends, including industry risks to the newspaper.
3. A look at market leaders in the newspaper industry, including financials and circulation data.
4. A look at online media markets, since newspapers own some of the most popular media sites.
5. Use newspaper research to capture a wide audience, as many age groups and economic backgrounds read them.

Action Steps
The best contacts and resources to help you get it done

Get newspaper industry information with the latest trends and analysis

You need market research that provides analysis of the newspaper industry, including marketing, advertising, circulation and more. Get extensive analysis on the trends impacting the publishing business. Also, follow the market leaders in the newspaper industry.

I recommend: Editor & Publisher covers the newspaper industry. The Newspaper Association of America provides trends and statistics of the changing industry. Borrell Associates does market research for newspapers on local advertising and Scarborough Research tracks newspaper audience trends.

Use market research for newspapers to improve marketing or publishing

If your business involves newspaper or other publishing, you can benefit from the advice of experts on newspaper industry market research. If your business is using newspaper research to market to customers, consider analysis that meets your reach. Newspapers still offer one of the best ways to distribute your company discounts or coupons. Newspaper research can help you target their customers.

I recommend: Inland Press Association offers ideas for newspaper publishers to improve circulation, advertising and marketing. The Newspaper Association of America explains why newspapers are still the best place to market or advertise your business. MarketResearch.com gives the latest trends on market reports for newspapers and magazines.

If you are looking to invest, get newspaper market research with forecasts

Whether your business has a stake in newspaper industry information or you rely on the performance of newspapers, it's crucial to follow the forecasts.

I recommend: BIA Financial Network gives financial estimates and projected demographics for large and small newspapers. Moody's has forecast reports for market research on the newspaper industry, along with risk factors.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Avoid dated information about the newspaper industry, the market changes too quickly.
• •  Consider newspaper research that also targets the online consumer so you can market to both.
• •  People turn to newspapers to buy products or look for deals, so find out what's working and selling in your area based on newspaper information.