One of the best ways for newspaper industry professionals to stay informed of industry news is to subscribe to newspaper industry publications. There are many publications, trade journals and newsletters available that cover current trends in newspaper industry; but rather than inundate yourself by subscribing to them all, you may want to pick and choose the ones that best meet your business's needs.

There is a huge selection of industry publications to choose from. Where some are very limited and cover specific topics, others give an overview of the whole industry and offer a variety of resources. The trick is to get the most information out of the fewest resources, thus saving you money and keeping you well informed without consuming all your valuable time. When choosing newspaper industry trade publications, remember the following:

1. Order your newspaper trade magazine directly from the publication’s website, or you may miss out on subscription perks.

2. Some newspaper trade magazines offer free trial subscriptions so you can better determine whether a publication is for you.

3. When subscribing to magazines about the newspaper industry, find out what period your payment covers. Make sure you receive any back issues within the time period you are paying for. Some publications may just begin subscription with the current issue.

Action Steps
The best contacts and resources to help you get it done

Subscribe to newspaper industry trade magazines and take advantage of the perks

Many publishers offer discounted pricing with subscriptions, in addition to other perks. Check to see if they offer free trial subscriptions or copies. You may even be able to cancel your subscription without payment or penalty if you are not absolutely satisfied.

I recommend: The American Journalism Review offers discounts on its subscriptions. Editor & Publisher's subscription discounts can include both print and online versions of its publication.

Take advantage of online newspaper industry journals or magazines

E-mags and web publications have evolved for the better, and there are many benefits to taking advantage of them. Not only are they readily available, the medium also allows publishers to compliment articles with multimedia resources. You may be required to sign up as a member, but that can be an added bonus. It might get you access to free sample copies or journal archives.

I recommend: Newspapers & Technology features a job section and news alerts, in addition to its online industry resources. Newspaper Industry provides back issues of its industry news.

Join a professional association for free access to publications about the newspaper industry

If you work in the newspaper industry, you may consider becoming a member of an association for newspaper industry professionals. As a member, you'll receive access to free publications, as well as other informational resources. If you sign up as a business, you can extend these services to your employees as well.

I recommend: The American Society of Newspaper Editors and the Newspaper Association of America are both industry associations that offer online publications to members. As a member, you also receive access to industry tools and resources.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Check with your local library for industry publications, as many subscribe to online databases that may include newspaper industry books, journals and magazines.