Offset printing is a printing technique that is commonly used to print everything from business cards to pamphlets to letterheads. Offset printing transfers an inked image from a plate to a rubber roller. The rubber roller then stamps the image onto the paper surface.

Offset printing is the most efficient and cost-effective way to produce high quality images at a high quantity. Images created from offset printing have the highest chance of uniformity and will produce the sharpest text and images every time.

1. Determine how many prints are needed, since the more you print the less per page you will pay to the offset printing supplier.

2. Make sure the offset printing provider you use maintains its rubber rollers.

3. Think about how often the text and images that you create change and how you can maximize each off set printing rubber roller's use.

Action Steps
The best contacts and resources to help you get it done

Create colorful business cards with off set printing

Business cards are an integral part of any marketing plan. A successful business card should use color and imagery to create a vivid professional and lasting impression in the minds of potential customers. Offset printing can create sharp, clear images in many colors on your card.

I recommend: Design your own business card online before purchasing from PrintBusinessCards.com or UPrinting.

Get a professional letterhead from an offset printing supplier

Letter heads and matching envelopes with a clear and concise professional image or logo will do wonders for your business. To get a high volume of consistently uniform letter head if using multiple colors the best way printing technique to use is offset printing.

I recommend: Upload your own logo or design to be printed as business stationary, or pay a little extra to get help from graphic designers from Printing.ph. Get a free online quote and choose from multiple paper weights and colors for your stationary from Copy Source.

Use offset printing for company brochures and fliers

Brochures and fliers require printing in many colors and many offset printing companies only use two colors at a time. So, it is important to find an offset printing company that specializes in high-quality printing in an extensive palette of ink colors.

I recommend: Submit a request online for a free quote from an offset printing site like Star Quality Printing, which specializes in full color offset printing. DigitalChn offers large format, full color printing at very reasonable prices, too.

Order newsletters and newspapers from an offset printing website

Newspapers and newsletters are best printed by offset printing suppliers. Newspapers and newsletters do not need high-quality or multi-color printing, but are best printed from the offset technique because of the capacity for high-volume and quick printing. Also, offset printers can often print on paper rolls which is how most newspapers are printed.

I recommend: Send files to Advanced Printing or Digital Room, where both companies can use many formats to print newsletters and newspapers at reasonable prices.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Spend time searching an offset printing directory online for the best prices and services to fill your business needs
• •  Pay close attention to the location of offset printing providers to avoid paying exorbitant shipping costs.