One of the best ways for print industry professionals to stay informed of industry news is to subscribe to printing industry publications. There are many publications, trade journals and newsletters available that cover current trends in printing; but rather than inundate yourself by subscribing to them all, you may want to pick and choose the ones that best meet your business's needs.

There is a huge selection of industry publications to choose from. Where some are very limited and cover specific topics, others give an overview of the whole industry and offer a variety of resources. The trick is to get the most information out of the fewest resources, thus saving you money and keeping you well informed without consuming all your valuable time. When choosing printing industry journals and magazines, remember the following:

1. Some publications offer free trial subscriptions that you can take advantage of.

2. When subscribing to publications, find out what period your payment covers. Make sure you receive any back issues within the time period you pay for. Some publications may just begin subscription with the current issue.

3. Order your printing industry magazine directly from its website, if possible, or you may miss out on subscription perks.

Action Steps
The best contacts and resources to help you get it done

Subscribe to printing industry magazines and take advantage of the perks

Many publishers offer discounted pricing with subscriptions, in addition to other perks. Check to see if they offer free trial subscriptions or copies. You may even be able to cancel your subscription without payment or penalty if you are not absolutely satisfied.

I recommend: National Business Media produces a variety of printing publications, including Digital Graphics, which features discounted and free subscription options. Graphic Arts also offers a free magazine subscription, in addition to a free eNewsletter that is sent directly to your e-mail.

Take advantage of online printing magazines

E-mags and web publications have evolved for the better, and there are many benefits to taking advantage of them. Not only are they readily available, the medium also allows publishers to compliment articles with multimedia resources. You have to sign up as a member, but that can be an added bonus. It may get you access to free sample copies, or access to journal archives.

I recommend: PI World offers an online product spotlight feature for books on printing recommendations. They also provide a job site and webinars for industry professionals. Quick Printing provides up-to-date industry news, an industry techniques section, and a number of other online resources.

Join a professional association for access to publications on the printing industry

If you a business, you may consider becoming a member of an association for printing industry professionals. As a member, you'll receive access to free publications, as well as other informational resources. If you sign up as a business, you can extend these services to your employees as well.

I recommend: NAPL and Printing Industries of America/Graphic Arts Technical Foundation are both print industry associations that offer online publications to members. As a member, you'll get access to additional industry tools and resources.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Check with your local library for printing publications, as many subscribe to online databases that may include printing industry periodicals, journals, and articles.