Reader's Digest Association Inc. - RDA- Profile

Reader's Digest Association Incorporated (The). The Group's principal activities are publishing and direct marketing. The Group operates in three segments: North American books and home entertainment; U.S magazines and international businesses. The North American books and home entertainment markets, primarily through direct marketing, books and home entertainment products in the United States and Canada. The U.S. Magazines publishes and markets, primarily through direct marketing, Reader's Digest magazine and several special interest magazines in the United States. The International businesses publishes and markets, primarily through direct marketing, Books and Home Entertainment products, Reader's Digest magazine in numerous editions and languages and several special interest magazines outside the United States & Canada. On 20-Apr-2006, the Group acquired Allrecipes.com. International Businesses acctd for 43% of fis 2006 gross rev; Reader's Digest North America, 39% and Consumer Business Svcs, 18%