As with other constantly evolving technologies, publishing technology is available in numerous forms. Publisher technology solutions are varied to meet the needs of different topics, genres and specifications. While one business may profit from a simple publishing technology, others may need more advanced publishing technology solutions and options. As such, whether businesses have a prime objective in publishing or a more peripheral need, it is vital they implement the proper publishing business solution.

Even if your business already has a technology for publishing in place, make sure you are current with upgrades and updates. Every few years, it might be advantageous for you to explore new publishing technologies, just in case a new product might improve your company's publishing capabilities. It is important to stay educated in the field of publishing technology to limit the chance of being left behind.

1. Whether your company is new or just evolving, have a current business plan evaluating your publishing technology needs.

2. Become familiar with the differences that exist between book publishing technology and electronic publishing technology.

3. Keep up with evolving publisher technology solutions through specialized industry magazines.

Action Steps
The best contacts and resources to help you get it done

Evaluate what type of publishing software technology you need

Many businesses prefer to implement a book publishing technology when they want to print out their publication and make it available in hard copy. There are a variety of options in terms of technology in book publishing, so find one that fits your budget and your needs.

I recommend: For the more budget-conscious, try using a dependable but less advanced publishing technology. Many people are familiar with Microsoft Office and MS Word, and MS Office can be used to create written published pieces. Since many businesses rely on word processing software already, turning to software that is already installed can save you time and money. The pages need to be subdivided and printed with a printer capable of duplexing, or printing on both sided of the page, but if your needs are fairly basic, you can’t beat this economical and straightforward approach to publishing. The same basic premise can also be achieved with free publishing word processing software programs, such as Open Office. Desktop publishing software programs assist with the output and distribution of small- or large-scale publishing. Some of the most impressive desktop publishing products on the market include QuarkXPress and Adobe InDesign.

Use electronic publishing technology on the Internet whenever possible

This is the medium of the future, after all! Some people are more interested in using the Internet than hard copy in order to get information, and your technology for publishing should reflect this preference.

I recommend: Lulu can help with all different types of digital media, like CDs and eBooks. Xentrik is similar, and they also have a compilation of products for personal use as well as business use.

Stay on top of the world of publishing technology

Part of being a successful and competitive business means knowing and anticipating shifts in the publishing software technology industry. As such, it is imperative that you stay educated and up to date in this field.

I recommend: Try a subscription to Publishing Executive, a monthly magazine that stays current with all the latest publishing trends, tips and tricks of the industry. It also offers a free e-newsletter. For more specific magazines, look for one that is dedicated exclusively to a popular program, such as those put out by the National Association of Photoshop Professionals.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Don't purchase publishing software or products on impulse. While it may seem that you have straightforward publishing technology, you may spend more than you need to on overly advanced products or find that your purchase ultimately doesn't offer you everything you need. Successful businesses and individuals don't spend more money than they have to!