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Provides Canadian radio and dance pool record promotion, as well as artist management and publicity services.
www.angelfire.com
Provider of off-the-air music recognition for the record and radio industries.
www.bdsonline.com
BIA helps communications and information technology companies succeed in today's competitive marketplace by developing strategic plans, assessing risks, raising capital and maximizing stakeholder returns.
www.bia.com
Firm that helps radio stations increase ratings by providing custom strategies, music plans, morning show development, marketing/promotion ideas and staff training.
www.burnsradio.com
Specializes in syndication program consulting.
www.creativebroadcast.com
Radio consulting firm offering staff training services, format adjustments, station critiques and market research.
www.donnahalper.com
Radio programming consultant that specializes in oldies radio stations.
www.ealvin.com
Firm specializing in helping adult contemporary radio stations achieve higher Arbitron ratings.
www.garyberk.com
Research and consulting company specializing in adult contemporary, jazz, rock, classic rock, alternative, country and talk formats. Offices in Michigan and Florida.
www.goodratings.com
Research and consultancy company that has worked in the UK, Europe and the US for clients in both commercial and public broadcasting sectors.
www.infinityconsulting.com
Provider of online databases as well as publications, services and conferences that chronicle the present and project the future of wireless telecommunications, cable and pay TV, video-on-demand (VOD), telephony, Internet access, streaming medi...
www.kagan.com
The Practice serves global and regional companies involved in radio and television broadcast, cable, information services, magazine and book publishing (both commercial and electronic), advertising, motion pictures, newspapers, recorded music an...
www.mckinsey.com
Company providing scientific measurement of the audience for the main broadcast medias: TV, radio, cinema and new media.
www.mediametrie.com
Internet advertising network focused on music-oriented web sites.
www.musicvision.com
Promotes songs to both commercial and noncommercial radio for airplay.
www.radio-media.com
Consulting firm to broadcasters and retailers that focuses on advertising.
www.radiobart.com
A radio production house that provides a myriad of industry services. Based in Canada.
radioradio.com
Provider of local market consumer information. Client base spans newspaper, radio, broadcast television, cable systems, online services, agencies, advertisers, yellow pages and outdoor.
www.scarborough.com
Company that enables media and entertainment companies, and ad agencies, to track station carriage reports, search program air dates and access complete contact information for TV and radio stations.
www.tmstv.com
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Get Info On Radio Consultants Access 10 Search Engines At Once.
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Broadcast consultants are invaluable when your radio station needs specialized media expertise or radio industry knowledge. Radio consultants provide important skills for radio stations or media companies seeking to plan new initiatives, develop strategic planning, refresh current programming or implement marketing campaigns. A radio station consultant can increase ratings and financial productivity by addressing essential programming issues, recognizing promotional obstacles and providing market focused services.
Before beginning your search for a radio industry consulting firm, it is important to define your consulting needs. Clearly identify the goal of your radio consultancy, including project scope, services needed, time frame and budget. This information will help you select the best radio consultant to meet your specific needs.
When selecting radio station consultants, research each consulting practice and evaluate the following:
1. How much experience do the radio frequency consultants have in developing solutions for your market demographics?
2. What services does each AM or FM radio consultant offer to increase ratings and provide bottom-line results?
3. How much should your business invest in creative broadcast consulting services?
Action Steps
The best contacts and resources to help you get it done
Hire radio consultants that specialize in your market
Select radio station consultants who are seasoned professionals with extensive experience in your station format and market demographics. Ask to see a list of past and present clients, and request references.
I recommend: Cole Media helps launch and manage media-related businesses from large companies to start-up ventures, and offers an online client list. BIA Financial Network offers financial consulting services to the media, technology and telecommunications industries, and features an extensive client list sorted by industry. Alan Burns & Associates provides programming and marketing consulting for radio stations and features a list of successful radio stations assisted through the firm's services.
Choose radio consulting firms with proven skills
Review the media services offered by each radio station consultant. Evaluate each firm's experience and qualifications, and request successful project examples of the specific skill sets you need.
I recommend: Donna Halper & Associates provides market research, station critiques, format adjustments, ratings consultation, staff training and motivation services for radio stations. Goodratings Strategic Services offers a full-service menu of radio consulting services, including strategic planning, initial format architecture, morning show construction and coaching, ratings analysis, station analysis and brand building. Scarborough Research measures the media behaviors and demographics of American consumers to help media professionals develop programs that maximize return on investments.
Select broadcast consultants that meet your budget
Many radio industry consulting firms utilize an hourly fee structure for short-term projects, while others operate on a retainer with a minimum time commitment for long-term relationship clients. Your radio consultancy cost will depend upon the scope of your services.
I recommend: Get a free station analysis from Harve Alan Media, a firm that provides customized consulting and advisory services for the radio industry. Request a proposal for media research and media consulting services for the radio industry at Paragon.
Tips & Tactics
Helpful advice for making the most of this Guide
- • It is tempting to save time by interviewing just one radio consulting firm. However, it is in your station's best interest to contact and interview several radio consultants to discuss your potential project. Two or three choices will provide you with the best possible match in skills, services, price and rapport for both you and the radio consultancy.


