NetRadio Corporation - NETR- Profile

NetRadio Corporation is a broadcaster of originally programmed audio entertainment over the internet. The main services provided over the net are advertising and an online music store, CDPOINT. The company uses entertaining audio content to attract and retain listeners. The interactive display encourages impulse purchases by providing information about music being played and the products being advertised and by linking the listener directly to CDPOINT or to the advertisers' web site. The company became publicly held in October 1999. Internet advertising accounted for 53% of 1999 revenues and audio merchandise, 47%.