The latest media software developments can extend your media reach. Digital media software is used for radio and television broadcasting, video editing, software development and programming, graphic design, network design and administration, database management, marketing and business development. Users can deliver content for print or online, create text and simple animations, design collaborative presentations, music mixing and production, CD or DVD production as well as manage network traffic spikes, large file sizes, and unpredictable Internet conditions and provide content to many platforms and consumer devices.

Media software facilitates digital media companies to expand media assets. Media software offers increased profits through broader consumption options with multiple platforms and real-time streaming, improved subscriber rates and user loyalty, extended media delivery into global markets, expanded business models including pay-per-view, mobile content protection and advertising as well as coveted detailed delivery reporting.

To reach consumers anytime, anywhere and gain more control over your media operations, consider these media software combinations:

1. Buy new media software programs to fit your legacy system.

2. Add media software equipment to expand consumer services.

3. Find media software providers to jump start your online marketing strategies.

Action Steps
The best contacts and resources to help you get it done

Buy media software programs

New technology programs offer media software for multimedia authoring, delivery networking, video player applications, digital rights management, video content monetizing and digital signage. Enterprises, retailers, and service providers can then offer their customers live stream, on-demand entertainment, business presentations, e-learning content and kiosks and wall video.

I recommend: Use Cisco’s Application and Content Networking software to build your digital media delivery network. Cisco offers media features for streaming live, multicast or on-demand with improved network manageability. Check out Adobe’s Director11 or Shockwave Player software for multimedia authoring solutions to publish games, demos, prototypes, simulations or eLearning courses integrated with any major file format.

Find media software solutions equipment suppliers

Get end-to-end digital solutions with media software and equipment for capturing archival video or providing a CEO webcast to staff desktops or adding online streaming media to your online strategy. Ask for a media software directory for reviews of various media software and service options. Consider suppliers offering installation of multimedia systems and service packages including experienced support staff. Always verify that upgrades will work with your partners' legacy systems.

I recommend: Neuron Broadcasting Technologies provides digital media solutions for streaming technology and offers hardware, software and distribution systems for Internet broadcasting. VideoMedia Solutions offers the latest multimedia technology solutions for the video, media and streaming with customer support and maintenance packages including a member-only site for driver updates, software revisions, news on emerging technologies and event announcements.

Work with media software programs providers

Hire a media software provider offering a team of developers to get your product to market quickly. Providers can assess your needs and customize programs to support your legacy operations and offer your customers more flexible options. Consider a provider with expertise in key encoding and rights management and experience with publishing, advertising and analytics to anticipate your needs for long term savings and better operations.

I recommend: Logic Product Development has helped companies for 45 years, offering software development services and embedded computing products in the medical, industrial and consumer market technologies. Logic provides custom services for software, circuit boards and housing design. Akamai Media provides program solutions for high-performance delivery worldwide with on-demand options, multiple media types in real-time and secure storage without any additional infrastructure.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Review a media software list for the latest products and features.