Boating Equipment and Supplies

Fountain Powerboat Industries, Inc.

Ocean Bio-Chem, Inc.

West Marine Inc.

Guide to Boating Equipment and Supplies

Stocking a variety of boating equipment and supplies can boost your marina's bottom line
By Angela Roe

Cash in on the boating and sailing industry and set your marina apart by offering a wide variety of marine supplies to meet the needs of your customers, including rental crafts, safety equipment and navigational equipment. The more options your customers have, the more likely they are to return to your business.

Include exemplary customer service as a routine part of your boating equipment and supplies business. Make sure your employees are well trained on every piece of equipment and able to help your customers learn how to use their purchases before they hit the water.

1. Stock marina supplies that'll impress your customers.

2. Look for sailboat equipment that's easy to use.

3. Make boating safety equipment standard equipment.

Action Steps

The best contacts and resources to help you get it done

Purchase a variety of boating supplies to meet your clients' needs Create inventory with a wide array of customers in mind. Think of inflatable toys and special life jackets for young children or even pets, as well as the more common things like ropes and navigational systems.

I recommend:  Henderson Marine Supply has everything you need to stock your marina including pumping supplies, dock equipment and winches and cranes. Emarine Supplies has everything you could want to stock your marina including inflatables for rent and cleaning products made specifically for marinas.

Stock sailboat equipment and supplies for every sailor's need Set sail on the right foot with a variety of sailboat equipment purchased with your client base in mind. Consider a variety of rigging, sails and hardware like cleats and rope clutches. By stocking the last-minute things that can stop customers from enjoying a day on the water, you set yourself apart from the competition.

I recommend:  Mauri Pro Sailing is your one-stop-shopping location for all of your sailing equipment. They have everything from headsail foils to spinnaker poles and everything in between. Scott Sails specializes in sails for both cruising and racing. Depend upon their expertise to make sure you're stocking the perfect sails for your business.

Choose certified boating safety equipment to keep your customers healthy Focus on safety with every purchase you make. Stock a full spectrum of safety equipment designed for all sizes of boat and watercraft. Ensure that each of your rental boats is checked and restocked with safety equipment after each use.

I recommend:  West Marine has a large supply of safety equipment, including floatation devices, flares and overboard alarm systems. Safety equipment at Frugal Captain Marine Supplies includes safety radios and fume detectors.

Tips & Tactics

Helpful advice for making the most of this Guide

• Stock plenty of marine instruments for those boaters who don't have them on board. Be prepared to provide them with instructions when they buy the marine instruments to help them navigate the waters safely.