Bull Run Corporation - BULL- Profile

Bull Run Corporation is a sports, affinity marketing and management company. The company has three main subsidiaries Host communications, Inc. ("Host"), Universal Sports America, Inc. ("USA") and Capital sports properties, Inc., all of which were acquired on Dec 1999. The company through its affinity marketing and production services segment, provides sports marketing and production services for a number of NCAA (" National Collegiate Athletic Association ") division 1 universities and conferences. These services includes production of radio and television broadcasts of certain athletic events, sale of advertising during radio and television broadcast and sale of "official sponsorship" rights to corporations. The company through its affinity events segment, produces and manages large participatory sporting events throughout the United States and internationally. In connection with this, the company promotes Hoop-It-Up(R), an official 3-on-3 basketball tournament. The company through its affinity management services segment, provides a full range of management services to a number of associations. The company through its consulting services segment, provides consultancy services to its affiliate. The company has discontinued operations of Datasouth Computer Corporation, the wholly owned computer printer manufacturing business segment during fiscal 2000. Affinity marketing and production services segment accounted for 75% of fiscal 2000 revenues; affinity events segment, 16%; affinity management services segment, 7% and Consulting services segment, 2%.