If your business can offer customers TV viewing choices, pay television may be right for you. You can offer customers pay per view services to be in control of their viewing options. Pay per view television allows customers to choose which movies or special events they demand. Movies and events that they can choose on demand allow your clients to avoid having to go to a video store or other business to view what they want.

Offering pay TV service can keep clients at your location, allowing you to drive more business. If sales are slumping, you can advertise that customers can come to your business to get a popular pay television option, such as a boxing event or new movie. Before putting in an order for pay per view TV, consider the following questions:

1. Who is your audience for pay TV services? Are you ordering for employee rewards, to attract new clients or to better service existing customers?

2. What is your budget for offering pay per view TV?

3. How many TV sets in your business will require pay per view service?

Action Steps
The best contacts and resources to help you get it done

Compare pay per view TV options from cable and satellite companies

Ask your local cable provider or a satellite company about what they can offer your business for PPV TV. Get a list of upcoming events to get an idea what you can offer customers.

I recommend: Check out Time Warner Cable, Cox Communications or Comcast for movies on demand, plus to browse a sampling of upcoming events. Direct TV also offers pay per view movies and events.

Use pay per view popular listings to attract clients

Most pay per view companies have data on what's popular with a specific audience segment. If the majority of your customers are women or sports fans, you can offer let them know you have pay per view events that attract those segments.

I recommend: Dish Network offers a listing of popular sports, events or movies. Charter has popular movies and events you can order pay per view.

Utilize Pay TV to generate more business

You can offer pay per view TV services at your business or advertise with it. Pay TV can boost your business's image. With its growing popularity, it may be a service you don't want to do without. Research shows how TV on demand services continue to grow in popularity. It can either be a service your business offers or a means to promote your company logo and image.

I recommend: Cable & Telecommunications Association for Marketing has a study on the impact of DVRs on pay TV. Ars Technica has a study that shows viewers are willing to watch ad-supported content if viewing choices are free. Cable One offers businesses pay per view digital cable and advertising.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Avoid pay television movies or events that may be offensive to your clients or employees. Some on demand movies come uncensored, so make sure that is what your customers want before offering it.