Television production companies can help put your product image into the homes of thousands, if not hundreds of thousands or even millions, of US homes. TV production companies can help you design and execute a consumer friendly commercial or infomercial that showcases your product or service.

There are many levels of television production services. When you purchase local advertising through the cable company, you can usually have them produce your commercial spot. You can hire a company to handle the design for you, or you can work with larger networks on their recommendation of a producer for your next big project.

To find the right television production services for you:

1. Determine how large of an audience you need your TV production project to hit. Are you thinking locally, regionally or nationally?

2. Watch and record what you like--what captures your eye. This will help give your TV production company a general idea as to what you have in mind.

3. Speak to unbiased references for the television production company of your choice. You could also try and track down who produced the commercials that you liked, and work backwards to find a potential match for your business.

Action Steps
The best contacts and resources to help you get it done

Use TV production companies for advertising creation

Invest in the use of TV production companies to help you produce your next television commercial. From small scale to national, you can either work with your cable provider or find a television production business to fill your advertising needs.

I recommend: Cable company Insight Communications offers its advertisers a full production option. They will help you create your local television commercials, corporate or industrial videos and training tapes. FYI Television Production offers television advertisement and TV commercial production. MIACO Media, Inc. also offers commercial production services for TV.

Use full service television production companies for infomercials and training purposes

Full service television production companies can supply you the camerawork and often studio location you need to produce your next television show, video, commercial or infomercial. They are trained in creating a consumer friendly end product, and they can help you put a positive face on your product.

I recommend: InVision offers you a full service production company. They can help you easily create training videos and infomercials. Check out McNee Productions, the Houston television production service company with over 35 years experience.

Advance to high definition television production services

The wave of television future is high definition (HD or high-def) TV, and you can certainly tailor to the up-and-coming market through high def channels such as Discovery or various sports channels. In order to play in the game, though, your commercial work has to be of the same high definition quality as the programming.

I recommend: Eyecon Video Productions offers high def TV production services. Florida Film & Video was the first FL production offer the high def HPX-3000 1080p camera system for their business TV production.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you are creating a local television production, consider splitting the cost with another vendor. If a network offers one-minute commercials, see if they'll split up the coverage into two 30-second segments to be paid equally by both parties.