One of the best ways for TV industry professionals to stay informed of industry news is to subscribe to television publications. There are many publications, trade journals and newsletters available that cover current trends in the TV industry; but rather than inundate yourself by subscribing to them all, you may want to pick and choose the ones that best meet your business's needs.

There is a huge selection of tv trade publications to choose from. Where some are very limited and cover specific topics, others give an overview of the whole industry and offer a variety of resources. The trick is to get the most information out of the fewest resources, thus saving you money and keeping you well informed without consuming all your valuable time. When choosing a newsletters, magazine and books about television, remember the following:

1. Some TV industry publications offer free trial subscriptions so you can better determine whether the publication is for you.

2. When subscribing to publications, find out what period your payment covers. Make sure you receive any back issues within the time period you're paying for. Some publications may just begin subscription with the current issue.

3. Order your TV business magazine directly from the publication’s website, or you may miss out on subscription perks.

Action Steps
The best contacts and resources to help you get it done

Subscribe to TV publications and take advantage of the perks

Many publishers offer discounted pricing with subscriptions, in addition to other perks. Check to see if they offer free trial subscriptions or copies. You may even be able to cancel your subscription without payment or penalty if you are not absolutely satisfied.

I recommend: Television Broadcast offers a free subscription to its publication. You can also sign up for eNewsletters to be delivered to your inbox. Broadcasting & Cable provides six free issues, plus you can sign up for its free newsletter.

Take advantage of online TV magazines

E-mags and web publications have evolved for the better, and there are many benefits to taking advantage of them. Not only are they readily available, the medium also allows publishers to compliment articles with multimedia resources. You may be required to sign up as a member, but that can be an added bonus. It might get you access to free sample copies or journal archives.

I recommend: Multichannel News provides up-to-date industry news, research information, and webcasts. TBI Magazine is an international publication the features the global television market. Its site includes market data research and industry newsletters.

Join a professional association for free access to television trade publications

If you a own business, you may consider becoming a member of an association for TV industry professionals. As a member, you'll receive access to free publications, as well as other informational resources. If you sign up as a business, you can extend these services to your employees as well.

I recommend: Academy of Television Arts & Sciences and the National Cable & Telecommunications Association are both industry associations that offer online publications. As a member, you also receive additional industry tools and resources.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Check with your local library for publications as many subscribe to online databases that may include television periodicals, magazines and books.