Advertising on Alabama television station affiliates can be a great way to attract new customers and expand your business. Television station affiliates in Alabama are located in major cities such as Birmingham and Mobile, as well as smaller cities such as Montgomery and Dothan, so you can specifically target potential customers living in different parts of the state.

Before you advertise on television affiliates in Alabama, you'll need to know some basic information, including:

1. The cities and towns served by each television affiliate in Alabama;

2. Contact information for TV station affiliates in Alabama;

3. And the names of professional advertising firms that can help you place ads with television affiliates in Alabama.

Action Steps
The best contacts and resources to help you get it done

Learn the cities that are served by television station affiliates in Alabama

Alabama is divided into five television markets, with Birmingham being the largest and Dothan being the smallest. To make the most of your advertising dollar, you'll only want to advertise on TV station affiliates in Alabama that broadcast in markets where your potential customers live.

I recommend: Mondo Times maintains a list of Alabama television station affiliates. The directory is organized by market and lets you link to the website of each Alabama television station affiliate, including Alabama NBC affiliates, Alabama CBS affiliates and Alabama ABC affiliates. For more detailed information about the geographic boundaries of a particular market, you can purchase a market map from Nielsen Business Media.

Get contact information for station affiliates in Alabama

In order to purchase advertising on an Alabama station affiliate, you'll want to contact the national sales director or regional sales director, depending on whether your company is national or local. Working with the sales director, you can negotiate ad rates and buy time.

I recommend: With Easy Media List, you can purchase a list containing contact information for each specific television station affiliate in Alabama that you wish to advertise with. If you know the call letters of a particular station affiliate in Alabama, you can enter them into the quick search box on the TV Jobs website, run by Broadcast Employment Services. This search will provide you with basic information about the station and station management.

Use a firm to help you advertise on Alabama station affiliates

If you are planning a major ad campaign on Alabama television station affiliates or you just want to get some help from the experts, you might want to consider contacting an ad agency. An advertising professional can help you negotiate rates and target your campaign to make it as effective as possible.

I recommend: SalesVantage.com has a directory of advertising agencies in Alabama, organized by city. Holland + Holland Advertising has been helping businesses advertise in Alabama since 1983.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Be aware that it will cost you more to advertise your business on Alabama station affiliates that are in a large television market such as Birmingham, as opposed to a small market, such as Montgomery. This is because the rates are based on the number of people that your ad will reach, and you'll reach more people in a larger market.