Television station affiliates in Florida offer a wide audience and key demographics. Knowing some basics about cities where the television station is located, who their key demographics are and when you should put your messages on will help you spend your money wisely and get your message where it needs to be.

Florida television station affiliates reach some of the most powerful and affluent audiences in the nation. Whether you are looking for a job in front of the camera or to get your word about your business out to millions, use Internet resources to help you:

1. Find out who the owner, operators and players are at Florida television affiliates.

2. Understand how to target your key demographics with the industry standard for measuring audiences for every television station affiliate in Florida.

3. Work with the pros to get your message seen and heard on TV affiliates in Florida.

4. Contact Florida television station affiliates directly to buy time or find broadcast jobs.

Action Steps
The best contacts and resources to help you get it done

Tune in to the sources of Florida television affiliate information

Some groups keep track of newspapers and TV affiliates to help public relations agencies and the like get their word out quickly. Take advantage of these lists to get the Florida TV affiliate information you need.

I recommend: MondoTimes will give you a direct link to each Florida TV station. The Federal Communications Commission (FCC) is responsible for licensing all things broadcast, and makes sure the TV station is living up to broadcast standards. Find Florida television station affiliate addresses and licensing information at the FCC website.

Turn on the best tools in the industry to find the Florida television affiliates you need

Getting basic information on television station affiliates in Florida isn't difficult. You'll need more than the basics, however, if you decide to buy media time, so you may want to turn to the experts. Use Internet resources, including information on the key role of Nielson ratings, to help you plan your media buy strategy for TV station affiliates in Florida.

I recommend: Koeppel Direct will give you a free media buying tool consultation. Spotrunner will send you a free guide to advertising your business on television. Station Index will let you know how high or low in the ratings and key demographics your Florida market falls by city. Going directly to Nielsen Media Research will let you buy maps and books that give you a specific breakdown of what audience is watching which station and when they are watching.

Use quick search tools to reach the newsrooms of television affiliates in Florida

Some of the best search tools for broadcast journalists looking for jobs can help you get directly into Florida newsrooms to find a job or for a shot at press coverage.

I recommend: TV Jobs is a great tool and will give you numbers and email contact directly into newsrooms. For a subscription fee you can also get more information about the station, general manager and ownership. The Florida Association of Broadcasters also has job listings and their site will let you know who the big players are in the state when it comes to broadcast.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  When it's time to advertise on Florida TV, don't forget the big role played by Spanish-language TV station affiliates in Florida. Join advertisers like Winn-Dixie, Pizza Hut and Cingular who are carving out a share of this booming market.