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ABC Affiliate, Winston-Salem, North Carolina, owned by Sullivan Broadcasting, Inc. and operated by Sinclair Broadcast Group, Inc.
www.abc45.com
FOX Affiliate, Charlotte, North Carolina, a Bahakel Communications, Ltd. station.
www.fox18wccb.com
PBS Affiliate, University of North Carolina Television, Research Triangle Park, North Carolina.
www.unctv.org
UPN Affiliate, Greensboro/Winston-Salem, North Carolina, local marketing agreement with the Sinclair Broadcast Group.
www.upn48.com
CBS Affiliate, Charlotte, North Carolina, a part of Jefferson-Pilot Communications, Inc.
www.wbtv.com
NBC Affiliate, Washington, North Carolina, a part of Gray Communications Systems, Inc.
www.witntv.com
ABC Affiliate, Asheville, North Carolina, a part of the Sinclair Broadcast Group.
www.wlos13.com
NBC Affiliate, Greensboro/Winston-Salem, North Carolina, a part of Hearst-Argyle Television.
www.wxii.com
ABC Affiliate, Winston-Salem, North Carolina, owned by Sullivan Broadcasting, Inc. and operated by the Sinclair Broadcast Group, Inc.
www.wxmi.com
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Guide to Station Affiliates in North Carolina
Television affiliates in North Carolina provide a wealth of advertising opportunity to businesses
By Kelly Shetsky, Anchor/Reporter
Television affiliates in North Carolina reach affluent and powerful people. Some basic research about where a station is located, who they reach and what time of day is best to advertise will get you the most bang for your buck. Taking time to research North Carolina television station affiliates will teach you how to:
1. Find out who operates TV affiliates in North Carolina, along with who the sales manager and sales associations are.
2. Understand how to reach your target audience through North Carolina television station affiliates.
3. Plan an advertising campaign with the professionals at North Carolina television affiliates.
Action Steps
The best contacts and resources to help you get it done
Consider various forms of advertising on North Carolina television affiliates
Station affiliates in North Carolina are committed to giving advertisers products that deliver a high level of response and exposure. They offer custom online solutions with a message that increases your return on investment. Permission-based ads target your ideal customer and maximize your advertising ROI.
I recommend: WNCN-TV is the NBC affiliate in Raleigh, North Carolina. Programming on WNCN-TV reaches millions of people every week. More people watch the station than read the area's largest newspaper or listen to the most popular local radio station. The advertising department offers leadership boards, pillow ads, video banners and section sponsorships, just to name a few. Contact a member of the sales department to place an on-air or online ad. WCNC-TV, the NBC affiliate in Charlotte, North Carolina, is a highly decorated station that reaches thousands of viewers. The station's website averages 300,000 visitors per month and more than four million page views per month. Contact the Sales Manager or Internet Sales Manager to create an advertising campaign. WCTI-TV is an ABC affiliate in New Bern, North Carolina that produces professional commercials for your company. Watch sample commercials from the manufacturing, service, corporate, clothing and restaurant industries.
Prepare to pay to create and run ads on station affiliates in North Carolina
The major issue when creating television ads is the cost to produce the spot and the cost to run it on-air. Most television affiliates in North Carolina have a sales team, production department and creative services department that work together. They will write, produce and air your commercial in the time slots you desire. You can also choose to hire an ad agency or production crew to make the commercials yourself, then pay for the advertising time.
I recommend: Contrast Creative is a TV production company located in Cary, North Carolina. The company specializes in media production, print graphic and multimedia production. Use Comcast Spotlight to learn more about your DMA. Select geographic markets that you're interested in targeting.
Get creative through North Carolina network television affiliates
TV affiliates in NC offer dynamic advertising potential and resources, through professional production, on-air ads and online ads, but they also offer options from outside the mold. TV stations hold a lot of contests and sponsorship opportunities, all of which offer your company even more advertising potential.
I recommend: WXLV-TV is an ABC affiliate located in Winston-Salem, North Carolina. WXLT-TV is owned by Sullivan Broadcasting, Inc. and offers advertisers special opportunities. Companies are included in promotions and contests to garner more attention and viewership. WSOC-TV is an ABC affiliate in Charlotte, North Carolina. WSOC-TV has numerous contests in conjunction with area businesses, as well as a marketplace section on the website which provides great advertising opportunities.
Tips & Tactics
Helpful advice for making the most of this Guide
- • Know that you're going to pay more to advertise in prime time slots on TV station affiliates in North Carolina.
