ACTV, Inc. - IATV- Profile

ACTV Incorporated. The Group's principal activity is to provide proprietary technologies, tools and technical and creative services for interactive television advertising, programming and enhanced media applications. The Group operates in two business segments: Digital television and Enhanced media. The digital television technologies segment enable television programmers and advertisers to create individualized programming for digital television transmission systems and are unique in providing targeting, interactivity and accountability for television commercials. The enhanced media technologies segment allow the enhancement of video and audio content, including standard television programming with web-based information and interactivity and for the delivery of games through the Internet. Enhanced media accounted for 74% of 2002 revenues and Digital television, 26%. Enhanced media accounted for 74% of 2002 revenues and Digital television, 26%