If you own a company in the theater industry, you would do well to partner with a professional theater association to strengthen your business expertise and credibility. Industry organizations bring together professionals with similar goals and challenges. Members of industry organizations come from all company divisions, but all share the same objective of expanding their knowledge.

Becoming a member of the right organization opens the door to a wealth of expertise. You will be exposed to many networking opportunities, information and resources. Additionally, theater councils may also provide invaluable services that include new products, education opportunities and industry support. When looking for membership with an organization for theater professionals, remember the following:

1. Make sure the theater professional group you're interested in is credible. Check BBB or other industry accreditations.

2. Most organizations charge fees for memberships, so make sure you’re getting your money’s worth before you pay.

3. An industry association is your resource to turn to with questions or concerns regarding your business.

Action Steps
The best contacts and resources to help you get it done

Become a member of an accredited theater group

Although many organizations offer information, tools and resources to non-members, you can benefit substantially from becoming a member. Membership opens the door to additional service, product and representation. Register as a business rather than as just an individual, if possible, so your employees can benefit from the membership.

I recommend: Membership benefits at the Theatre Association of New York State include your own website. The Professional Association of Canadian Theatres provides their members with industry event discounts and educational programs, among many other benefits.

Join theater groups that offer a full schedule of events and conferences

Events and conferences are a boon to any business. They give you an opportunity to network and share issues with industry peers. More importantly, they give your company exposure within the industry, and provide you an opportunity to further your relationships with other businesses. Try and pick organizations with nationally-recognized events.

I recommend: The International Alliance of Theatrical Stage Employees and The Costume Society of America both provide an events calendar for industry networking.

Find an online theater council that maintains active web forums

The forum on an industry organization's website can be a great source of support. Forums are a real-time communication opportunity. Any business with a question or concern can raise it in a forum and receive up-to-date responses from a variety of experts. Check to see that forum discussions have current activity before you join.

I recommend: American Association of Community Theater and the Educational Theater Association both offer online discussion boards, among other online tools and resources.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Networking is a great business tool. Make sure you're stocked with business cards so you can market yourself and your company to your theater organization peers at your next event.