If you own a company in the animation or visual effects industry, you would do well to partner with an animation and visual effects to strengthen your business expertise and credibility. Industry organizations bring together professionals with similar goals and challenges. Members of industry organizations come from all company divisions, but all share the same objective of expanding their knowledge.

Becoming a member of the right organization opens the door to a wealth of expertise. You will be exposed to many networking opportunities, information and resources. Additionally, Animation and Visual Effects Organizations may also provide invaluable services that include new products, education opportunities and industry support. When looking for membership with a visual effects or animation association, remember the following:

1. Make sure the professional group you're interested in is credible. Check the Better Business Bureau or other industry accreditations.

2. Most animation organizations charge fees for memberships, so make sure you’re getting your money’s worth before you pay.

3. An industry association can be your support system where you can share questions or concerns regarding your business.

Action Steps
The best contacts and resources to help you get it done

Become a member of an accredited animation or visual effects association

Although many organizations offer information, tools and resources to non-members, you can benefit substantially from becoming a member. Membership opens the door to additional services, products and representation. Register as a business rather than as just an individual, if possible, so your employees can benefit from the membership.

I recommend: The National Cartoonists Society offers four classes of membership, but you need to be accepted by unanimous vote before you're eligible to enroll. Membership in the International Animated Film Society gets you discounts, tickets to movie screenings and publicity.

Join animation or visual effects associations that offer a full schedule of events and conferences

Events and conferences are a boon to any business. They give you an opportunity to network and share issues with industry peers. More importantly, they give your company exposure within the industry, and provide you an opportunity to further your relationships with other businesses. Try and pick organizations with nationally-recognized events.

I recommend: Both the Visual Effects Society and L.A. SIGGRAPH provide an events calendar for networking, as well as promoting your self and your work. The former produces annual events that generate a large international audience.

Take advantage of educational benefits provided by visual effects or animation associations

Progress stops for no one, and you need to advance as a professional by keeping your industry skills sharp and current. Take advantage of educational programs and tools to assist you and your employees in knowledge development and career advancement. Many organizations offer information on upcoming seminars, conferences, business development courses and other industry-related programs, in addition to industry certifications.

I recommend: The Quickdraw Animation Society offers courses and workshops, along with a kids animation camp. The Animation Guild offers a wide variety of animation classes though their sister organization, the American Animation Institute.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you're considering an animation and visual effects organization for its online resources, look for one with a current forum where you can discuss issues with industry experts in real time.