Guide to Disney Media Networks

Grow your business by advertising within Disney's media network
By Niki Hampton

Disney is one of the largest companies in the world known for their colorful characters and amusement parks. There are also many media networks in Disney. Of the media networks Disney owns, Disney ABC media networks is probably the largest and most recognizable.

Disney Media Networks offers many opportunities to grow your business through advertising partnerships with Disney owned media networks. Aside from advertising, there are different sponsorships and forms of support you can offer Disney to better showcase things you find important and thus expose your business to the right demographic. You should:

1. Pick the demographic you are trying to reach and find the right Disney media network for that demographic.

2. Consult Disney's media network list to find the network that will work to enhance your business.

3. Contact the Disney media networks contact for the network with which you want to work to discuss partnering opportunities.

Action Steps

The best contacts and resources to help you get it done

Pick the demographic you are trying to reach when partnering with a Disney media network division When you are trying to grow your business, it is important to spend your advertising dollars smartly by targeting the type of customer you are trying to draw. With Disney media networks' versatility, they can offer almost any target for your needs.

I recommend: The Disney Corporate site offers a list with links to the Disney media networks. Each network has a link to more specific information. If you have a sport supply store, consider EPSN, one of the networks in the Disney family of networks. Consider the Disney-ABC Television Group initiatives for the kind of message you want to be a part of. The ABC initiative "A Better Community" encourages viewers to help make the community around them a better place to live and work.

Consult Disney's media network list to find the right network for you The Disney Media Network is comprised of: ESPN, Disney-ABC Television Group (which includes SoapNet, ToonDisney, and others), ABC, ABC Family, ABC Studios, Disney ABC Domestic Television and Radio Disney. To find the right network for your partnership, you need to be clear in your vision.

I recommend: Consider this vision based on your business venture. For example, Playhouse Disney is aired between 6 and 10 a.m. every day on the Disney Channel. This is the toddler to preschool demographic. You can custom tailor your commercial to entice this demographic group and their parents. For an older demographic, plan for a different time slot or choose Radio Disney for those radio-savvy kids.

Contact the appropriate Disney media networks contact Contact the right person in the Disney family of media networks can seem overwhelming at first, but is really a matter of focusing on each network at a time. They each have their own advertising and media staff and need to be approached separately.

I recommend: Visit the ABC Family site for Disneys media network list of contacts and their assistants. There is specific information listed on the site to help you find the right person. ESPN, the world's largest and most well-known sports network, is the perfect avenue for many products, services and other business focuses. Whether you have a shoe, candy or clothing store, you can find a buyer on ESPN.

Tips & Tactics

Helpful advice for making the most of this Guide

If you are trying to expand your demographic or customer base, consider taking a survey of your customers' interests and the types of media with which they interact.