The Disney company is its own universe, but they are most loved for their Disney theme park, Disney vacations, Disney parks, and Disney resorts. Disney Parks and Resorts offer perfect vacation solutions for all variations of travel for families, including resorts, cruises, theme parks and private hotels.

Walt Disney resorts are the top destination for vacationing families from all over the world. There is something for everyone at Disney theme parks and at the Disney world resorts.

1. Familiarize yourself with all the travel options Disney offers so you'll know how to customize a Disney vacation in any price range and duration.

2. Pick the Disney travel options you are going to offer your travel customers.

3. Stock up on brochures, flyers, information and other promotional materials for the Disney vacations you are offering.

Action Steps
The best contacts and resources to help you get it done

Survey your current customers about Disney vacations so you'll know what to offer

Take a survey of your current and past clients to find out what they would want out of a Disney vacation. You should familiarize yourself first with all that Disney travel has to offer. Also, contact other travel agencies to find out the Disney travel options they offer and what the most popular are among their clients.

I recommend: Visit the Disney World Travel site to learn about all of their travel options, including resorts, theme parks, water parks, tropical islands, private resorts and other Disney fun. On the site, they offer a park comparison tool and free vacation planning DVD which would be good to offer to potential clients. Check out the Journal-Gazette Times-Courier Online edition for tips on the best Disney destinations.

Pick the Disney travel options that are right for your customers

When deciding on the travel options to offer, you need to diversify and keep options open for travellers. You should offer information on Disney cruises, resorts, parks and themed adventures, like weddings, to get the best use of the literature. Always keep your Disney contacts available in the event a client has a very specific Disney vacation in mind.

I recommend: Visit the Disney site to look at all the options for Disney adventures and make a list of the features, benefits, deals and included costs, like food or hotel. Check out the site of Stovroff & Taylor Travel for an example of Disney offerings. This will keep you competitive and give you an idea of how to market your Disney destinations.

Stock up on brochures, flyers and other promotional materials of Disney vacation packages

To offer Disney vacations to your clients, you must have more than a dazzling web page and information stored in your mind and hard drive. You must have brochures, flyers and something they can take home to talk over. This is where the Disney people come in handy.

I recommend: The Disney Corporate site offers contact information for travel agents who need Disney travel marketing information and supplies. They will help you customize the marketing kit you need for the destinations you are going to offer. You will need to register on the site and go through a training session. Travel Brochures has brochures for many different Disney travel adventures, offers packs for cost effectiveness and can ship or deliver them straight to your business.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Disney's promotional travel DVD is the best 'brochure' you can put in your client's hands to market Disney vacation packages.