Pharmaceutical Sales and Marketing Consulting

A pharmaceutical sales consultant can provide the training and motivation your sales force needs Pharma sales consultants provide on site training for sales force personnel. Most include motivation seminars as well as courses designed to improve sales techniques. Continued professional training is a motivational factor for sales forces.

I recommend:  Campbell Alliance relies on sales force assessment, training and strategy to increase sales productivity. Warner Development offers training but also educational sales and management CD-Roms for companies that do not have the need for on site training. Technology such Microsoft's software for closed loop strategies gives your sales force the ability to do real-time field analysis.

Pharmaceutical marketing consulting promotes strategies and analyses for optimum sales Pharma marketing consulting is primarily physician-based marketing. It assesses trends, target areas, public relations, and sales force quality in relationship to physician interests. It overlaps with pharma sales. Good marketing strategies are important tools for your sales force. Marketing takes into account technological media. Interactive marketing agents enhance intranets for inhouse use or your company's website. A pharmaceutical marketing consultant needs industry expertise, the ability to bring together data and provide strategies for clients in the medical and pharmaceutical arenas.

I recommend:  Manhattan Research specializes in the health care industry. It identifies trends that impact their clients' products. For enhanced web presence internally and externally, All Web Cafe creates a strong web presence designed for health care industries.

Pharmaceutical sales consultants advise on use of television ads and less expensive alternatives Pharmaceutical sales consulting surveys suggest that physicians regard direct-to-customer advertising adversely. At the same time, face time with physicians is decreasing due to patient overloads. Technology such as podcasts, or banners on physician-based websites can influence physician interest.

I recommend:  MedBanner specializes in Internet-based pharmaceutical marketing mix. It offers alternatives to direct mail strategies. PharmExec.com offers up-to-date information on technology trends in medical marketing consulting.