Pharmaceutical sales leads help you establish a working relationship with a medical establishment by helping you put your foot in the door. Targeting your product to field specific needs can be easily accomplished with the right list and a little background checking.

Pharmaceutical leads also help you focus your time on selling, not on finding the next lead. By investing a small amount of money up front, you leave yourself open to concentrate on building relationships with physicians not wasting time researching and cold calling.

To take advantage of the process of pharmaceutical sales lists:

1. Leave pharmaceutical lead generation to the experts.

2. Find your pharma leads online.

3. Take advantage of your pharma sales leads and pharmaceutical sales mailing lists as soon as you receive them because other reps in your same field will be pursuing those leads as well.

Action Steps
The best contacts and resources to help you get it done

Start looking at your pharma leads by finding the physicians

For those looking to purchase pharmaceutical sales leads, the prescribing physicians are the target market. Focusing your pharma leads to those specific to the industry of your pharmaceutical drug will help you save money and time by only targeting the doctors that you want.

I recommend: SK&A Information Services can give you pharmaceutical leads to target your direct mail, your emails and your phone calls to physicians. USAData can provide you with lists filtered by speciality, and you can choose to only send to one physician in an office or to all of the physicians in the practice.

Customize your pharmaceutical sales leads request

Work with your pharmaceutical leads company to narrow your search characteristics will save you time and money.

I recommend: Selectory® is an online pharmaceutical sales and lead generation provider. You can do a 7 day free trial. MailingEdge can help you customize your direct mailing to industry specific, so in this case, to doctors.

Search for sales leads for biotech online

Biotech sales leads can be a bit more broad than ailment specific pharmaceuticals. Finding the right sales leads for biotech can be easily taken care of with a few clicks of your mouse, though.

I recommend: Biotech Sales Leads can help put you in front of your target biotech market. You can easily subscribe to their Pipeline newsletter to stay in the know about industry information. BioInformant offers 2 useful solutions- their GRANTAlerts™ service or their SALESAlerts™ system. Hoovers is another great source for industry information.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  The way to a physician's heart is through his office manager. He or she is the person to buddy up with to gain access to the doctor.
• •  Keep accurate databases of the information that you purchase and use as pharmaceutical leads. Determine how accurate it is for you and whether or not you want to continue to use that particular service provider.