Real estate marketing materials are valuable tools to increase property exposure for busy Realtors. Consistent use and distribution of real estate marketing products increases awareness of your business and real estate services among prospective clients.

There are seemingly infinite types of real estate supplies available, so how do you know which Realtor marketing tools are most effective for your business? Before purchasing real estate marketing supplies, consider some real estate agent and broker marketing supplies basics:

1. Capture attention with property marketing supplies like real estate listing signs, open house signs and vehicle magnet signs.

2. Use real estate broker supplies like direct mail and printed promotional materials to increase business awareness and generate interest in real estate listings for sale.

3. Tap into online resources for innovative and effective real estate agent marketing opportunities.

Action Steps
The best contacts and resources to help you get it done

Advertise properties for sale with signage, a tried and true real estate broker marketing tool

Draw attention to properties for sale, properties for lease and properties sold with bold, attractive property yard signage. Supplement listing signage with strategically placed open house signs and banners inviting prospective home buyers to visit your listing. In addition to sale signs, consider vehicle magnet signs to turn your car into a moving billboard advertising your real estate business.

I recommend: RealEstateSigns.com provides an impressive selection of real estate yard signs, open house signs, name riders and brochure boxes. 4RealEstateAgent.com offers several sizes of vehicle magnet signs and license plate frames to promote your real estate services.

Utilize real estate agent supplies like direct mail to promote your real estate services

Direct mail pieces like postcards and newsletters are cost-effective Realtor marketing tools. Direct mail increases business awareness, generates interest in the local real estate market and drives traffic to your website. For best result, choose printed promotional items with simple messages and bold graphics to quickly capture attention.

I recommend: Purchase a variety of marketing tools for real estate agents like seasonal postcards, doorhangers, calendars, greeting cards, brochures, business cards, note cards and magnets at Color for Real Estate. Britton Products provides a comprehensive selection of Realtor supplies and marketing tools, and is an approved supplier of the Realtor logo.

Use online real estate marketing products to promote your business to a worldwide audience

Online marketing is no longer just for sophisticated home shoppers--it is now the number one way people get information about property listings and Realtors. Obtain professional services to develop a user-friendly website that can be easily updated with your latest real estate listings and business information. Consider electronic mail and online social networking as innovative ways to market your real estate business.

I recommend: Agent Image offers customized website designs and internet services specifically for real estate professionals. eCampaignPro offers flyers, postcards and newsletters professionally designed for email distribution. Tap into online social networking advertising opportunities at Facebook.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Most national real estate companies have access to discounted real estate agent marketing tools through an approved supplier. Check to see if your real estate firm has an established vendor relationship that offers discounts on Realtor marketing materials.

Real estate marketing products can give real estate agents and brokers an advantage in an increasingly competitive industry. With the right real estate marketing materials and supplies, you can generate more leads and ultimately close more deals. Indeed, for any real estate agent, marketing is more important than ever before.

Realtor supplies include basic tools, such as signs and magnets. But real estate agent marketing tools have evolved to include, email marketing campaigns, websites and virtual tours.

Realtor marketing tools you may want to consider include:

1. Real estate marketing materials like brochures, flyers, postcards, calendars and refrigerator magnets.
2. Real estate supplies for open houses.
3. Real estate agent marketing tools that take advantage of the Internet and email.
4. Real estate agent marketing software solutions.

Action Steps
The best contacts and resources to help you get it done

Basic real estate supplies

Some of the most important realtor supplies are signs - which alert prospective buyers to properties for sale.

I recommend: For a wide range of real estate agent supplies, such as signs that come in a variety of shapes, try Realty Sign Xpress, Real Estate SuperCenter or Real Estate Marketing Supplies.

Realtor supplies for open houses

The open house is one of the real estate agents most successful marketing tools. To get the most out of your open house, invest in real estate marketing products, such as pennants, guest registers and open house banners.

I recommend: Real estate supplies for open houses are available at the Retail SuperCenter or HAR SuperCenter.

Showcase your real estate marketing materials

To protect listings, brochures and flyers, present them in indoor literature displays or in outdoor brochure boxes at your properties for sale.

I recommend: For literature displays and brochure boxes, visit Real Estate Products & Services, Real Estate Marketing Supplies or Sanzo Specialties.

Postcards and other printed materials make great marketing tools for real estate agents

Postcard marketing is a staple for every real estate agent. Marketing with postcards can alert prospective buyers to featured listings. Other popular materials include business cards, note pads, magnets, newsletters and calendars.

I recommend: PostcardMania offers 60 postcard designs as well as printing and mailing services to get your real estate marketing materials to their final destination. For postcards, magnets, newsletters and other printed materials, try Sparrow & Jacobs, VistaPrint or Direct Color.

Use real estate agent marketing tools that generate leads

Lead generation is a crucial marketing tool for the real estate broker. Supplies and tools, such as call capture systems, can generate leads in an inexpensive, non-invasive way

I recommend: Consider realtor marketing tools, such as RealtyOne800 Ad Trakker Call Capture system lets buyers listen to “audio tours” of your listings and can capture prospects’ phone numbers even if they don’t leave a message.

Use real estate marketing products for the web

Software that helps create and maintain a website can be one of the best marketing tools for real estate agents. Also look for software programs that help you create virtual tours, which have become one of the hottest marketing tools in the real estate industry.

I recommend: Consider putting software from Realty Manager on your list of necessary real estate supplies. With this software, you can create and publish real estate listings on your site. To create virtual tours, try VisualTour, E360IMAGE or Alter Ego Visual Design.

Use real estate agent marketing tools like contact management programs

Contact management software can pump up real estate agent marketing efforts. These programs improve the accuracy of your database to ensure that your postcard mailings and email newsletters get to your target market.

I recommend: Contact management programs that act as realtor marketing tools include AgentOffice, Real Estate Assistant, RESMET and Simple Remote.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Whether you're involved in residential or commercial real estate, marketing materials are a necessity.
• •  If you're a real estate agent working for a broker, some real estate supplies may be furnished by the broker.
• •  To maximize sales, don't focus on a single marketing strategy. It's better to take advantage of a wide range of marketing tools for real estate agents.

Real estate marketing materials are valuable tools to increase property exposure for busy Realtors. Consistent use and distribution of real estate marketing products increases awareness of your business and real estate services among prospective clients.

There are seemingly infinite types of real estate supplies available, so how do you know which Realtor marketing tools are the most effective investment for your business? Before purchasing real estate marketing supplies, carefully research the pricing and costs of real estate agent and broker marketing supplies. For the best return on investment, consider purchasing these basic real estate supplies:

1. Property marketing supplies like real estate listing signs, open house signs and vehicle magnet signs are worthwhile investments.

2. Real estate broker supplies like direct mail and printed promotional materials are cost-effective tools that increase business awareness and generate interest in real estate listings for sale.

3. Online real estate agent marketing opportunities like websites are a necessary expense for any serious real estate professional.

Action Steps
The best contacts and resources to help you get it done

Purchase competitively priced signage as an effective real estate broker marketing tool

Draw attention to properties for sale, properties for lease and properties sold with bold, attractive property yard signage. Supplement listing signage with strategically placed open house signs and banners inviting prospective home buyers to visit your listing. Realtor supplies like yard signs range from around $20 to more than $100 depending upon the quality, colors and customization; while open house signs are priced as low as $5 to as much as $60.

I recommend: Create customized four-color property and promotional signs starting for around $30 at BuildASign.com. Purchase classic unit yard signs at prices ranging from $20 to $80 at Lowen Sign Company.

Buy cost-effective real estate agent supplies like direct mail to promote your real estate services

Direct mail pieces like postcards and newsletters are cost-effective Realtor marketing tools that range in cost from 15 cents each for basic postcards to around $1 each for four-color jumbo cards, plus the cost of postage. Direct mail increases business awareness, generates interest in the local real estate market and drives traffic to your website. For best result, choose printed promotional items with simple messages and bold graphics to quickly capture attention.

I recommend: Stay connected with past, current and future real estate customers with special direct mail packages starting at 16 cents a postcard at Sendsations. PostcardPrinting.com offers customized full-color standard size postcards from 50 cents per card to around 80 cents per card.

Use online real estate marketing products to promote your business to a worldwide audience

Online marketing is the number one way people get information about property listings and Realtors. Obtain professional services to develop a user-friendly website that can be easily updated with your latest real estate listings and business information. Web site set up and hosting fees range from $100 to $3,000 -- be sure to shop around for the best price and services.

I recommend: Real Estate Webmasters charges a $740 setup fee plus an annual hosting fee for professional looking and user-friendly real estate website templates. LinkURealty offers semi-custom real estate websites packages ranging from $400 to $2,000 for set up fees, plus around $30 a month for hosting services.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Most national real estate companies have access to discounted real estate agent marketing tools through an approved supplier. Check to see if your real estate firm has an established vendor relationship that offers discounts on Realtor marketing materials.

Creativity, persistence and variety are key when using real estate marketing products to increase brand awareness in your real estate business turf. Given the huge variety of real estate marketing supplies available, finding the most effective one for your business is essential to achieve a successful campaign. One way to determine the best option for your business is by understanding the common marketing supply tools and terms.

Action Steps
The best contacts and resources to help you get it done

Sign riders

A rider is used on the top or bottom of a real estate sign to provide potential buyers with more details than are listed on the basic sign. Most real estate signs only give the real estate company and contact information, and whether the property is for sale or lease. Riders can focus attention on selling points, like the number of bedrooms or a pool or spa.

I recommend: Real Estate Marketing Supplies sells a range of sign riders.

Direct mail

Direct mail pieces are tools that put a real estate professional's marketing information directly into the hands of a potential client. Postcards, newsletters or other mail items can be a cheaper alternative for widespread marketing. For the best result, make the items attention-grabbing and useful in some way to prevent them being thrown away.

I recommend: The National Association of Realtors offers tutorials on direct mail marketing and the best ways to use it effectively in a competitive market.

Online marketing supplies

Online marketing is the number one way people get real estate information. Online market supplies include software that creates e-cards or e-newsletters, website creation systems and software that helps agents put together online listing presentations and property e-tours.

I recommend: Read more about online marketing options at Realty Times.

Marketing displays and dispensers

Displays are an important part of a real estate professional's marketing supply kit. Displays are the materials that both display and protect signs, brochures, business cards and fliers. Display boxes or dispensers can be used indoors and out, for an open house or listing presentation, to display materials in the office, or at individual properties.

I recommend: Sanzo Specialties offers many types of real estate marketing materials, including brochure boxes and dispensers.

Vehicle marketing

Vehicle marketing for real estate professionals can consist of magnetic signs, wraparound ads or vinyl lettering on windows. Magnetic signage and vinyl lettering are less costly and can be easily designed and applied to a vehicle by real estate professionals themselves. Wraparound ads are more expensive because they must be professionally designed and applied.

I recommend: BuildASign.com offers real estate magnetic vehicle ads. Find more information on vehicle wrap ads at Ads On Wheels.

Magnetic marketing

This includes magnetic business cards, calendars or to-do list pads, or anything with your logo and contact information. Make it useful or unique and people will keep it. Magnetic car ads are another magnetized marketing option.

I recommend: Calendars & More offers a full range of magnetic marketing supplies for real estate professionals.