If you own a company in the flooring industry, you would do well to partner with flooring associations to strengthen your business expertise and credibility. Industry organizations bring together professionals with similar goals and challenges. Members of industry organizations come from across company divisions, but all share the same objective of expanding their knowledge.

Becoming a member of the right organization opens the door to a wealth of expertise. You will be exposed to many networking opportunities, information and resources. Additionally, flooring trade organizations may also provide invaluable services that include new products, education opportunities and industry support. When looking for membership with a flooring association, remember the following:

1. Make sure the association you're interested in is credible. Check BBB or other industry accreditations.

2. Most flooring industry organizations charge fees for memberships, so make sure you’re getting your money’s worth before you pay.

3. Exclusive, member-only offers and benefits include professional discounts for events and conferences.

Action Steps
The best contacts and resources to help you get it done

Become a member of an accredited flooring organization

Although many organizations offer information, tools and resources to non-members, you can benefit substantially from becoming a member. Membership opens the door to additional service, product and representation. Register as a business rather than as just an individual, if possible, so your employees can benefit from the membership.

I recommend: National Wood Flooring Association provides its members with technical information, as well as educational and networking opportunities. The American Society for Testing and Materials, or ASTM International, offers a variety of membership options and applicable benefits.

Take advantage of training opportunities provided by flooring trade association

Progress stops for no one, and you need to advance as a professional by keeping your industry skills sharp and current. Take advantage of educational programs and tools to assist you and your employees in knowledge development and career advancement. Many organizations offer information on upcoming seminars, conferences, business development courses and other industry-related programs, in addition to industry certifications.

I recommend: The Ceramic Tile Distributors Organization is an international organization that offers training opportunities, such as Certification and CTDA's Online Education program. The Hardwood Manufactures Association presents an extensive continuing education series.

Join organizations for flooring professionals that offer a full schedule of events and conferences

Events and conferences are a boon to any business. They give you an opportunity to network and share issues with industry peers. More importantly, they give your company exposure within the industry, and provide you an opportunity to further your relationships with other businesses. Try and pick organizations with nationally-recognized events.

I recommend: The Tile Council of North America, Inc. offers a calendar of networking events. The Hardwood Plywood & Vaneer Association's calendar includes town meetings and conferences.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Networking with associations for flooring professionals is a great business tool. Make sure you're stocked with business cards so you can market yourself and your company at your next industry event.