If you own a company in the painting and coating industry, you would do well to partner with associations for the painting industry to strengthen your business expertise and credibility. Industry organizations bring together professionals with similar goals and challenges. Members of industry organizations come from across company divisions, but all share the same objective of expanding their knowledge.

Becoming a member of the right organization opens the door to a wealth of expertise. You will be exposed to many networking opportunities, information and resources. Additionally, painting organizations may also provide invaluable services that include new products, education opportunities and industry support. When looking for membership with a painting or coating organization, remember the following:

1. Make sure the organization for painting you're interested in is credible. Check BBB or other industry accreditations.

2. Most organizations charge fees for memberships, so make sure you’re getting your money’s worth before you pay.

3. Many organizations don’t stipulate membership for certification.

Action Steps
The best contacts and resources to help you get it done

Become a member of an accredited association for the painting industry

Although many organizations offer information, tools and resources to non-members, you can benefit substantially from becoming a member. Membership opens the door to additional services, products and representation. Register as a business rather than just an individual, if possible, so your employees can benefit from the membership.

I recommend: The National Paint and Coating Association provides several membership options to choose from. The Canadian Paint and Coating Association offers discounts, educational programs and networking opportunities to their members.

Join organizations for painting that offer a full schedule of events and conferences

Events and conferences are a boon to any business. They give you an opportunity to network and share issues with industry peers. More importantly, they give your company exposure within the industry, and provide you an opportunity to further your relationships with other businesses. Try and pick organizations with nationally-recognized events.

I recommend: Both the International Paint and Printing Ink Council and the Chicago Paint and Coatings Association offer an extensive calendar of events.

Take advantage of industry training opportunities provided by paint organizations

Progress stops for no one, and you need to advance as a professional by keeping your industry skills sharp and current. Take advantage of educational programs and tools to assist you and your employees in knowledge development and career advancement. Many organizations offer information on upcoming seminars, conferences, business development courses and other industry-related programs, in addition to industry certifications.

I recommend: The Painting & Decorating Contractors of America recognizes a number of industry professionals with awards of excellence. The Society of Protective Coatings offers a few certification programs for career enhancement.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Networking is a great business tool. Make sure you're stocked with business cards so you can market yourself and your company to paint organization peers at your next event.