Industrial Markets 

Getting your marketing strategy on target

By Bob Wendt, President, qualityprintingnow.com It is easy to recommend that you make a regular, objective evaluation of your marketing program. It's far harder to accomplish. The day-to-day pressures of selling, coping with customers and solving basic business problems make it difficult to conduct an effective marketing appraisal. Usually, only a crisis forces a company to take a closer look at its marketing program: Competition heats up, a new player enters, market ... Read more