The mortgage lead business can be good for investor. However, it’s very competitive. The Internet has opened up the mortgage lead business to more interested parties. With so many scrambling to buy mortgage leads in the US, the demand far exceeds the supply.

You’ll find many mortgage leads for sale, because lead companies make money whether you buy a good mortgage lead or one that’s no good. Leads become outdated quickly, so it’s important to develop a plan if you want to profit from mortgage leads in the US.

Be successful with mortgage lead generation in the US when you:

1. Learn everything you can about US mortgage leads
2. Diversify by obtaining mortgage leads from various sources, including local lenders.
3. Consider whether you want to buy leads for only your state or regions or throughout the US.

Action Steps
The best contacts and resources to help you get it done

Purchase fresh mortgage loan leads

Keep a record of the different sites where you shop for mortgage leads, including the outcome of the leads. While you never want to put all your eggs in one basket by depending on only one source of mortgage leads, you shouldn't waste your time on a company that sells recycled information.

I recommend: Join the Mortgage Leads Network free if you’re a mortgage broker, and browse through the thousands of leads from consumers requesting mortgage quotes.

Act quickly

Mortgage leads in the US expire quickly, so it's important to act fast. Streamline your operation by having your pitch ready to go to potential customers.

I recommend: Sign up for a free newsletter from Jay Conners, and receive information about exclusive mortgage leads and marketing information. Find mortgage-related templates at Microsoft Office that you can incorporate into your business.

Find untapped markets

Everyone looks for the best sources of mortgage leads on the Internet. While the Internet is an excellent tool, think about often ignored populations.

I recommend: Bilingual mortgage brokers should make their pitches in other languages in addition to English. Pursue Spanish mortgage leads if you or someone in your office is fluent. Focus efforts on retirees looking to relocate or downsize by advertising in a market like AARP.

Investigate commercial mortgage leads

Focus your efforts by specializing in specific mortgage leads. Commercial mortgage leads can be a profitable business.

I recommend: Locate commercial leads at a Free Commercial Lender Databank. See a demonstration at Commercial Leads.

Buy US home loan leads for refinancing mortgages

Everyone wants a better deal on his mortgage. Watch for prime opportunities when interest rates fall to locate consumers wanting to refinance.

I recommend: Find US mortgage leads for refinancing at companies like Cityloans Network and iLeads.

Sign up for trigger leads

When consumers fill out a 1003 Fannie Mae Mortgage Application, credit bureaus pull credit records almost immediately. If you have defined the type of borrower you're looking for, this information will trigger a lead if it matches your criteria.

I recommend: Contact JuicyLeads about receiving trigger leads. The Trigger Lead Network provides trigger leads in almost all states.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Consider paying for live exclusive mortgage leads from lead providers that make the initial contact and send live inquiries directly to you.
• •  Establish a budget for mortgage leads.
• •  Check whether a leads company has a return policy on mortgage leads for sale. Some companies may offer credit on leads with bad information.