California mortgage leads provide information on prospective clients who are looking for a mortgage. They are essential to sales professionals and many companies offer them to lenders who need mortgage leads. CA mortgage lead companies may charge by the month or by the lead.

You can obtain mortgage leads in California quickly through the Internet. Lenders offer website visitors an opportunity to submit their personal information in a mortgage query and then sell that information to mortgage brokers.

There are three basic types of leads you can obtain from a mortgage lead company in California:

1. Mortgage lead services in California will send a non-exclusive lead to more than one mortgage broker. This is the most inexpensive type of mortgage lead in California and is the result of a prospective customer looking for the best deal.

2. A mortgage lead company will send exclusive California mortgage leads to only one broker. This is the most lucrative and therefore most expensive type of lead.

3. Semi-exclusive leads represent a compromise between exclusive and non-exclusive mortgage leads. California mortgage lead companies sell semi-exclusive leads to a limited number of mortgage companies, usually four or five, that compete for the sale.

Action Steps
The best contacts and resources to help you get it done

Find CA mortgage leads in real time

You can save time by doing business with California mortgage lead companies that send potential clients directly to you for an immediate response.

I recommend: All Options Leads locates mortgage leads from multiple vendors based on a zip code and a short questionnaire. Mortgage Lead Market requires you to register with the online system and select your filter preferences. You will start receiving leads the following day.

Buy mortgage leads in California by the batch

Mortgage lead companies usually can deliver a group of leads in a variety of formats. This allows you to distribute leads to your sales agents in the manner most efficient for your business.

I recommend: San Diego-based Client Shop offers mortgage leads in many California cities and has a variety of filter options. Prospect Zone offers a customized lead program that allows you to receive only the filtered leads you want.

Hire a local company that generates mortgage leads in CA

A California-based company will be better able to recognize bogus leads such as raw land that does not have buildings than a national lead-generating firm with no presence in the state.

I recommend: North Hollywood-based Infinity Leadz deals in mortgage leads received through telemarketing and has a generous return policy. Cardiff by the Sea-based Leadplanet.com charges by the lead and may be able to offer a volume discount.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Live lead transfers are the most expensive mortgage leads in California but also have the best chance of becoming a sale. Potential clients complete an online application and the lead company calls them to verify their information. The lead company then transfers this information to a broker.
• •  You must compare the cost of mortgage leads in California against the profit generated by that sale. For example, if a particular type of mortgage lead results in a sale about 10% of the time, the cost of the lead must be less than 10% of the profit on the sale.