Colorado mortgage leads provide information on prospective clients who are looking for a mortgage. They are essential to sales professionals and many companies offer them to lenders who need mortgage customer leads. Colorado mortgage lead companies may charge by the month or by the lead.

You can purchase Colorado mortgage leads quickly through the Internet. Lenders offer website visitors an opportunity to submit their personal information in a mortgage query and then sell that information to mortgage brokers.

There are three basic types of mortgage leads for Colorado:

1. Mortgage lead services in Colorado will send a non-exclusive lead to more than one mortgage broker. This is the most inexpensive type of mortgage lead in Colorado and is the result of a prospective customer looking for the best deal.

2. A mortgage lead company will send exclusive mortgage leads in CO to only one broker. This is the most lucrative and therefore most expensive type of lead.

3. Semi-exclusive leads represent a compromise between exclusive and non-exclusive mortgage leads. Colorado mortgage lead companies sell semi-exclusive leads to a limited number of mortgage companies, usually four or five, that compete for the sale.

Action Steps
The best contacts and resources to help you get it done

Find an Internet mortgage lead in Colorado in real time

You can save time by doing business with Colorado mortgage lead companies that send potential clients directly to you for an immediate response.

I recommend: Approved Leads offers free sign-up for exclusive and non-exclusive leads in real time. All Options Leads locates mortgage leads from multiple vendors based on a zip code and a short questionnaire.

Buy mortgage leads in Colorado by the batch

Mortgage lead companies usually can deliver a group of leads in a variety of formats. This allows you to distribute leads to your sales agents in the manner most efficient for your business.

I recommend: Mortgage-X allows you to select the states in which you are interested and can send your list of mortgage leads by email or fax. Prospect Zone offers a customized lead program that allows you to receive only the filtered leads you want.

Hire a local company that provides Colorado mortgage lead generation

A Colorado-based company will be better able to recognize bogus leads such as raw land that does not have buildings than a national lead-generating firm with no presence in the state.

I recommend: Colorado Springs-based CloseMoreLeads.com provides direct transfer leads with a free trial. Littleton-based Simpler Leads provides exclusive leads and can automatically upload them to the autoresponder of your choice.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  You must compare the cost of mortgage leads in Colorado against the profit generated by that sale. For example, if a particular type of mortgage lead results in a sale about 10% of the time, the cost of the lead must be less than 10% of the profit on the sale.